Brandwave

Good George vs Zeffer:Which is more popular?

In September 2026, Good George had more branded searches than Zeffer among cider brands in New Zealand. Good George had about 4,400 branded searches, while Zeffer had 990. Good George made up 40.7% of all cider brand searches we track, and Zeffer accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about cider brands, Zeffer appeared in four of the five answers and Good George in two. Zeffer was mentioned before Good George in three out of four answers that named either.

Among cider brands in New Zealand in September 2026

Who do people search for more?

Good George, about 4 searches for every 1 for Zeffer

Good George 4.4K searchesZeffer 990 searches

Who does AI mention more?

Zeffer, mentioned in 4 of 5 answers, Good George in 2

Zeffer in 4 of 5Good George in 2 of 5

Who does AI recommend more?

Zeffer, named ahead of Good George in 3 of 4 answers

Zeffer first in 3Good George first in 1

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zeffer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Good George was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Zeffer was listed before Good George in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Morningcider2nd
  3. Somersby3rd
  4. Paynter's Cider3rd
  5. Monteith's5th
  6. Old Mout5th
  7. Good George7th
  8. Rekorderlig–
  9. Strongbow–
  10. Kopparberg–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kopparberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Good George or Zeffer more popular in search?

This chart shows how often people search Google for Good George and Zeffer by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.

Good George and Zeffer among cider brands in New Zealand, by month

Share of searches by month for Good George, Zeffer. The figures are in the table below the chart.

View monthly share of searches table
MonthGood GeorgeMonteith'sSomersbyZefferRekorderligStrongbowOld MoutMorningciderKopparbergIsaac'sPaynter's CiderBulmers
Oct 202545.1%18.4%13.6%8.6%5.8%1.3%3.3%1.8%1.1%0.42%0.58%0.08%
Nov 202552.9%16%10.9%9%4.9%0.98%1.9%1.7%0.92%0.39%0.33%0.07%
Dec 202543.2%19%13.5%10%6.5%1.1%2.5%2.6%0.53%0.69%0.37%0.05%
Jan 202641.1%24.3%11.6%8.6%6.2%1.4%3%2%1.1%0.46%0.38%0.08%
Feb 202641.9%24.1%12%8.9%5.1%1.2%3%2%0.86%0.38%0.48%0%
Mar 202639%22.7%12%9.8%6.1%1.6%3.2%2.3%2.4%0.44%0.35%0.09%
Apr 202643.1%20.7%12.7%7.3%6.4%1.6%3.6%2.5%1.3%0.39%0.29%0.1%
May 202643.6%24%10.5%6.7%6.8%1.7%3.3%1.7%1.2%0.3%0.3%0%
Jun 202644%20.9%11.8%7.7%7%1.7%3.5%1.7%1.1%0.37%0.24%0%
Jul 202641.8%20.8%12.1%8.1%7.7%2%3.5%2.4%1.2%0.23%0.23%0%
Aug 202643.8%17.5%11.4%11.3%7%1.8%3.9%2.1%0.8%0.2%0.2%0.1%
Sep 202640.7%18%13.6%9.2%7.9%4%3.2%1.6%1%0.37%0.28%0.19%

How has the Good George and Zeffer comparison changed over the last 12 months?

3 findings
  • Good George was ahead of Zeffer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Good George’s share of searches among cider brands in New Zealand moved from 45.1% to 40.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Zeffer’s share of searches among cider brands in New Zealand moved from 8.6% to 9.2%, and its estimated monthly branded searches moved from 1K to 990.

How did search popularity change for New Zealand cider brands in September 2026?

2 changes

  1. In September 2026, Good George lost share of searches among cider brands in New Zealand, from 43.8% to 40.7%.

  2. In September 2026, Zeffer lost share of searches among cider brands in New Zealand, from 11.3% to 9.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Good George’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Good George

1 branded search term

  • good george

Zeffer

6 branded search terms

  • zeffer
  • zeffer 0 cider
  • zeffer apple cider
  • zeffer apple crumble
  • zeffer cider
  • zeffer passionfruit cider

How the Brand Demand Index is measured

Other head-to-heads among cider brands

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