Old Mout vs Somersby:Which is more popular by branded search in New Zealand?
In August 2026, Somersby had more branded searches than Old Mout among cider brands in New Zealand. Somersby was estimated to have 1.2K branded searches compared to Old Mout’s 410, and held a 21.3% Share of Search versus Old Mout’s 7.5%.
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Which is more popular in search, Old Mout or Somersby?
Compare the cider brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Somersby, Old Mout. The figures are in the table below the chart.
View monthly share of search table
| Month | Monteith's | Zeffer | Somersby | Rekorderlig | Old Mout |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 17.6% | 26% | 11.6% | 6.3% |
| Nov 2025 | 38.8% | 21.3% | 24.3% | 11.3% | 4.3% |
| Dec 2025 | 38% | 20.3% | 25% | 12.1% | 4.7% |
| Jan 2026 | 46.2% | 16.7% | 20.7% | 11% | 5.4% |
| Feb 2026 | 46.7% | 17% | 21.6% | 9.3% | 5.4% |
| Mar 2026 | 43.7% | 18.3% | 21.4% | 10.9% | 5.7% |
| Apr 2026 | 42.1% | 14.9% | 23.9% | 12.2% | 6.9% |
| May 2026 | 47.7% | 13.6% | 19.8% | 12.7% | 6.2% |
| Jun 2026 | 41.8% | 15.7% | 22.7% | 13% | 6.7% |
| Jul 2026 | 41.4% | 15.8% | 22.4% | 13.8% | 6.6% |
| Aug 2026 | 35.9% | 22.4% | 21.3% | 12.9% | 7.5% |
| Sep 2026 | — | — | — | — | — |
How has the Old Mout and Somersby comparison changed over the last 12 months?
3 findings
- Somersby was ahead of Old Mout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Old Mout’s estimated Share of Search among cider brands in New Zealand moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 400 to 410.
- Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand moved from 26% to 21.3%, and its estimated monthly branded searches moved from 1.7K to 1.2K.
How did search popularity change for New Zealand cider brands in August 2026?
3 changes
In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.
In August 2026, Old Mout gained estimated Share of Search among cider brands in New Zealand, from 6.6% to 7.5%.
In August 2026, Somersby lost estimated Share of Search among cider brands in New Zealand, from 22.4% to 21.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Old Mout’s and Somersby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.