How popular isSomersby in search?
In August 2026, there were an estimated 1.2K branded searches for Somersby in New Zealand which is down 29.5% over the last 11 months. Somersby holds 21.3% estimated Share of Search among New Zealand cider brands and is ranked 3rd of 5 competitors for search popularity.
Monteith's35.9%
Zeffer22.4%Somersby21.3%
Old Mout7.5%
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Which cider brands compete with Somersby?
Share of Search by month for Monteith's, Zeffer, Somersby, Rekorderlig, Old Mout. The figures are in the table below the chart.
View monthly share of search table
| Month | Monteith's | Zeffer | Somersby | Rekorderlig | Old Mout |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 17.6% | 26% | 11.6% | 6.3% |
| Nov 2025 | 38.8% | 21.3% | 24.3% | 11.3% | 4.3% |
| Dec 2025 | 38% | 20.3% | 25% | 12.1% | 4.7% |
| Jan 2026 | 46.2% | 16.7% | 20.7% | 11% | 5.4% |
| Feb 2026 | 46.7% | 17% | 21.6% | 9.3% | 5.4% |
| Mar 2026 | 43.7% | 18.3% | 21.4% | 10.9% | 5.7% |
| Apr 2026 | 42.1% | 14.9% | 23.9% | 12.2% | 6.9% |
| May 2026 | 47.7% | 13.6% | 19.8% | 12.7% | 6.2% |
| Jun 2026 | 41.8% | 15.7% | 22.7% | 13% | 6.7% |
| Jul 2026 | 41.4% | 15.8% | 22.4% | 13.8% | 6.6% |
| Aug 2026 | 35.9% | 22.4% | 21.3% | 12.9% | 7.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 2K | -2% | -5.5 points | |
| 2, moved from 3rd to 2nd | 22.4% | 1.2K | +59.7% | +6.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.3% | 1.2K | +7.3% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.9% | 710 | +6% | -0.9 points | |
| 5, held 5th | 7.5% | 410 | +28.1% | +0.9 points |
35.9%
held 1st · 2K estimated branded searches · -2% vs prior month · -5.5 points
2.
Zeffer22.4%
moved from 3rd to 2nd · 1.2K estimated branded searches · +59.7% vs prior month · +6.6 points
3.
21.3%
moved from 2nd to 3rd · 1.2K estimated branded searches · +7.3% vs prior month · -1.1 points
12.9%
held 4th · 710 estimated branded searches · +6% vs prior month · -0.9 points
5.
Old Mout7.5%
held 5th · 410 estimated branded searches · +28.1% vs prior month · +0.9 points
Compare search popularity between Somersby and its closest rivals
How has branded search demand for Somersby changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Somersby in New Zealand fell from 1.7K to 1.2K.
- Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand decreased from 26% to 21.3%.
- Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand peaked at 26% in October 2025 and was lowest at 19.8% in May 2026.
- Across the 11 months ending August 2026, Somersby fell from 2nd to 3rd among cider brands in New Zealand.
How did search popularity change for New Zealand cider brands in August 2026?
5 changes
In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.
In August 2026, Old Mout gained estimated Share of Search among cider brands in New Zealand, from 6.6% to 7.5%.
In August 2026, Monteith's lost estimated Share of Search among cider brands in New Zealand, from 41.4% to 35.9%.
In August 2026, Somersby lost estimated Share of Search among cider brands in New Zealand, from 22.4% to 21.3%.
In August 2026, Rekorderlig lost estimated Share of Search among cider brands in New Zealand, from 13.8% to 12.9%.
How is Somersby measured?
Brandwave collects information about searches that people make online using Somersby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- cider somersby blackberry
- cider somersby pear
- somersby
- somersby apple cider
- somersby blackberry
- somersby cider
- somersby near me
- somersby nz
- somersby online
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Is Somersby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.