Brandwave

Kopparberg vs Somersby:Which is more popular?

In September 2026, Somersby had more branded searches than Kopparberg among cider brands in New Zealand. Somersby had about 1,470 branded searches, while Kopparberg had 110. Somersby made up 13.6% of all cider brand searches we track, and Kopparberg accounted for 1%. When we asked ChatGPT and Google AI Overviews about cider brands, Somersby appeared in two of the five answers and Kopparberg in none.

Among cider brands in New Zealand in September 2026

Who do people search for more?

Somersby, about 13 searches for every 1 for Kopparberg

Somersby 1.5K searchesKopparberg 110 searches

Who does AI mention more?

Somersby, mentioned in 2 of 5 answers, Kopparberg in 0

Somersby in 2 of 5Kopparberg in 0 of 5

Who does AI recommend more?

Somersby, the only one of the two named

Somersby first in 2Kopparberg never named

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Somersby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kopparberg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Morningcider2nd
  3. Somersby3rd
  4. Paynter's Cider3rd
  5. Monteith's5th
  6. Old Mout5th
  7. Good George7th
  8. Rekorderlig–
  9. Strongbow–
  10. Kopparberg–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kopparberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Kopparberg or Somersby more popular in search?

This chart shows how often people search Google for Kopparberg and Somersby by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.

Kopparberg and Somersby among cider brands in New Zealand, by month

Share of searches by month for Somersby, Kopparberg. The figures are in the table below the chart.

View monthly share of searches table
MonthGood GeorgeMonteith'sSomersbyZefferRekorderligStrongbowOld MoutMorningciderKopparbergIsaac'sPaynter's CiderBulmers
Oct 202545.1%18.4%13.6%8.6%5.8%1.3%3.3%1.8%1.1%0.42%0.58%0.08%
Nov 202552.9%16%10.9%9%4.9%0.98%1.9%1.7%0.92%0.39%0.33%0.07%
Dec 202543.2%19%13.5%10%6.5%1.1%2.5%2.6%0.53%0.69%0.37%0.05%
Jan 202641.1%24.3%11.6%8.6%6.2%1.4%3%2%1.1%0.46%0.38%0.08%
Feb 202641.9%24.1%12%8.9%5.1%1.2%3%2%0.86%0.38%0.48%0%
Mar 202639%22.7%12%9.8%6.1%1.6%3.2%2.3%2.4%0.44%0.35%0.09%
Apr 202643.1%20.7%12.7%7.3%6.4%1.6%3.6%2.5%1.3%0.39%0.29%0.1%
May 202643.6%24%10.5%6.7%6.8%1.7%3.3%1.7%1.2%0.3%0.3%0%
Jun 202644%20.9%11.8%7.7%7%1.7%3.5%1.7%1.1%0.37%0.24%0%
Jul 202641.8%20.8%12.1%8.1%7.7%2%3.5%2.4%1.2%0.23%0.23%0%
Aug 202643.8%17.5%11.4%11.3%7%1.8%3.9%2.1%0.8%0.2%0.2%0.1%
Sep 202640.7%18%13.6%9.2%7.9%4%3.2%1.6%1%0.37%0.28%0.19%

How has the Kopparberg and Somersby comparison changed over the last 12 months?

3 findings
  • Somersby was ahead of Kopparberg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches moved from 130 to 110.
  • Across the 12 months ending September 2026, Somersby’s share of searches among cider brands in New Zealand held steady at 13.6%, and its estimated monthly branded searches moved from 1.6K to 1.5K.

How did search popularity change for New Zealand cider brands in September 2026?

2 changes

  1. In September 2026, Somersby gained share of searches among cider brands in New Zealand, from 11.4% to 13.6%.

  2. Estimated monthly branded searches for Kopparberg in New Zealand fell 15.4% over 12 measured months, from 130 to 110 in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Kopparberg’s and Somersby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kopparberg

6 branded search terms

  • kopparberg
  • kopparberg cider
  • kopparberg flavoured cider
  • kopparberg hard cider
  • kopparberg pear cider
  • kopparberg strawberry lime

Somersby

6 branded search terms

  • cider somersby blackberry
  • cider somersby pear
  • somersby
  • somersby apple cider
  • somersby blackberry
  • somersby cider

How the Brand Demand Index is measured

Other head-to-heads among cider brands

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