How popular isExport Gold in search?
In August 2026, there were an estimated 2K branded searches for Export Gold in New Zealand which held steady over the last 11 months. Export Gold holds 5.9% estimated Share of Search among New Zealand beer brands and is ranked 6th of 9 competitors for search popularity.
Follow Export Gold and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which beer brands compete with Export Gold?
Share of Search by month for Speight's, Steinlager, Heineken, Corona, Tui, Export Gold, Lion Red. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.2% | 10.5K | -0.19% | -1.3 points | |
| 2, held 2nd | 20.4% | 7.1K | +14.8% | +1.9 points | |
| 3, held 3rd | 17.1% | 5.9K | +5.1% | +0.2 points | |
| 4, held 4th | 11.5% | 4K | +8.7% | +0.5 points | |
| 5, held 5th | 7.6% | 2.6K | -10.2% | -1.2 points | |
| 6, held 6th | 5.9% | 2K | -0.49% | -0.3 points | |
| 7, held 7th | 4.1% | 1.4K | +15.3% | +0.4 points | |
| 8, held 8th | 1.6% | 560 | -13.8% | -0.3 points | |
| 9, held 9th | 1.6% | 540 | +17.4% | +0.2 points |
30.2%
held 1st · 10.5K estimated branded searches · -0.19% vs prior month · -1.3 points
20.4%
held 2nd · 7.1K estimated branded searches · +14.8% vs prior month · +1.9 points
3.
Heineken17.1%
held 3rd · 5.9K estimated branded searches · +5.1% vs prior month · +0.2 points
4.
Corona11.5%
held 4th · 4K estimated branded searches · +8.7% vs prior month · +0.5 points
5.
Tui
7.6%
held 5th · 2.6K estimated branded searches · -10.2% vs prior month · -1.2 points
5.9%
held 6th · 2K estimated branded searches · -0.49% vs prior month · -0.3 points
7.
Lion Red4.1%
held 7th · 1.4K estimated branded searches · +15.3% vs prior month · +0.4 points
8.
Mac's1.6%
held 8th · 560 estimated branded searches · -13.8% vs prior month · -0.3 points
1.6%
held 9th · 540 estimated branded searches · +17.4% vs prior month · +0.2 points
Compare search popularity between Export Gold and its closest rivals
How has branded search demand for Export Gold changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Export Gold in New Zealand held steady at 2K.
- Across the 11 months ending August 2026, Export Gold’s estimated Share of Search among beer brands in New Zealand peaked at 6.1% in July 2026 and was lowest at 4.7% in February 2026.
How did search popularity change for New Zealand beer brands in August 2026?
5 changes
In August 2026, Steinlager gained estimated Share of Search among beer brands in New Zealand, from 18.5% to 20.4%.
In August 2026, Speight's lost estimated Share of Search among beer brands in New Zealand, from 31.5% to 30.2%.
In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.
Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.
Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.
How is Export Gold measured?
Brandwave collects information about searches that people make online using Export Gold’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- export gold
- export gold beer
- export gold lager
- export gold near me
- export gold nz
- exportgold
Who owns Export Gold?
Export Gold is owned by 
Old Mout,
Do you work for Export Gold? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Export Gold your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.