Export Gold vs Lion Red:Which is more popular by branded search in New Zealand?
In August 2026, Export Gold had more branded searches than Lion Red among beer brands in New Zealand. Export Gold was estimated to have 2K branded searches compared to Lion Red’s 1.4K, and held a 5.9% Share of Search versus Lion Red’s 4.1%.
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Which is more popular in search, Export Gold or Lion Red?
Compare the mainstream beer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Export Gold, Lion Red. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Export Gold and Lion Red comparison changed over the last 12 months?
3 findings
- Export Gold was ahead of Lion Red in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Export Gold’s estimated Share of Search among beer brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches held steady at 2K.
- Across the 11 months ending August 2026, Lion Red’s estimated Share of Search among beer brands in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand beer brands in August 2026?
0 changes
Neither Export Gold nor Lion Red moved beyond provider rounding among beer brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Export Gold’s and Lion Red’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Export Gold
6 branded search terms
- export gold
- export gold beer
- export gold lager
- export gold near me
- export gold nz
- exportgold
Lion Red
7 branded search terms
- lion red
- lion red beer
- lion red near me
- lion red nz
- lion red singlet
- lionred
- lionred co nz
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