Export Gold vs Tui:Which is more popular by branded search in New Zealand?
In August 2026, Tui had more branded searches than Export Gold among beer brands in New Zealand. Tui was estimated to have 2.6K branded searches compared to Export Gold’s 2K, and held a 7.6% Share of Search versus Export Gold’s 5.9%.
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Which is more popular in search, Export Gold or Tui?
Compare the mainstream beer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tui, Export Gold. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Export Gold and Tui comparison changed over the last 12 months?
3 findings
- Tui was ahead of Export Gold in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Export Gold’s estimated Share of Search among beer brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches held steady at 2K.
- Across the 11 months ending August 2026, Tui’s estimated Share of Search among beer brands in New Zealand moved from 8.6% to 7.6%, and its estimated monthly branded searches moved from 3.3K to 2.6K.
How did search popularity change for New Zealand beer brands in August 2026?
1 change
In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Export Gold’s and Tui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Export Gold
6 branded search terms
- export gold
- export gold beer
- export gold lager
- export gold near me
- export gold nz
- exportgold
Tui
4 branded search terms
- beer tui
- countdown tui beer
- tui brewery
- tui strong lager
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.