How popular isTui in search?
In August 2026, there were an estimated 2.6K branded searches for Tui in New Zealand which is down 18.8% over the last 11 months. Tui holds 7.6% estimated Share of Search among New Zealand beer brands and is ranked 5th of 9 competitors for search popularity.
Speight's30.2%
Steinlager20.4%
Heineken17.1%
Corona11.5%Tui7.6%
Lion Red4.1%
Mac's1.6%
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Which beer brands compete with Tui?
Share of Search by month for Speight's, Steinlager, Heineken, Corona, Tui, Export Gold, Lion Red. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.2% | 10.5K | -0.19% | -1.3 points | |
| 2, held 2nd | 20.4% | 7.1K | +14.8% | +1.9 points | |
| 3, held 3rd | 17.1% | 5.9K | +5.1% | +0.2 points | |
| 4, held 4th | 11.5% | 4K | +8.7% | +0.5 points | |
| 5, held 5th | 7.6% | 2.6K | -10.2% | -1.2 points | |
| 6, held 6th | 5.9% | 2K | -0.49% | -0.3 points | |
| 7, held 7th | 4.1% | 1.4K | +15.3% | +0.4 points | |
| 8, held 8th | 1.6% | 560 | -13.8% | -0.3 points | |
| 9, held 9th | 1.6% | 540 | +17.4% | +0.2 points |
30.2%
held 1st · 10.5K estimated branded searches · -0.19% vs prior month · -1.3 points
20.4%
held 2nd · 7.1K estimated branded searches · +14.8% vs prior month · +1.9 points
3.
Heineken17.1%
held 3rd · 5.9K estimated branded searches · +5.1% vs prior month · +0.2 points
4.
Corona11.5%
held 4th · 4K estimated branded searches · +8.7% vs prior month · +0.5 points
5.
7.6%
held 5th · 2.6K estimated branded searches · -10.2% vs prior month · -1.2 points
5.9%
held 6th · 2K estimated branded searches · -0.49% vs prior month · -0.3 points
7.
Lion Red4.1%
held 7th · 1.4K estimated branded searches · +15.3% vs prior month · +0.4 points
8.
Mac's1.6%
held 8th · 560 estimated branded searches · -13.8% vs prior month · -0.3 points
1.6%
held 9th · 540 estimated branded searches · +17.4% vs prior month · +0.2 points
Compare search popularity between Tui and its closest rivals
How has branded search demand for Tui changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tui in New Zealand fell from 3.3K to 2.6K.
- Across the 11 months ending August 2026, Tui’s estimated Share of Search among beer brands in New Zealand decreased from 8.6% to 7.6%.
- Across the 11 months ending August 2026, Tui’s estimated Share of Search among beer brands in New Zealand peaked at 8.8% in July 2026 and was lowest at 6.5% in December 2025.
How did search popularity change for New Zealand beer brands in August 2026?
5 changes
In August 2026, Steinlager gained estimated Share of Search among beer brands in New Zealand, from 18.5% to 20.4%.
In August 2026, Speight's lost estimated Share of Search among beer brands in New Zealand, from 31.5% to 30.2%.
In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.
Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.
Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.
How is Tui measured?
Brandwave collects information about searches that people make online using Tui’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- beer tui
- countdown tui beer
- tui brewery
- tui strong lager
Who owns Tui?
Tui is owned by 
Old Mout and
Do you work for Tui? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tui your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.