Mac's vs Tui:Which is more popular by branded search in New Zealand?
In August 2026, Tui had more branded searches than Mac's among beer brands in New Zealand. Tui was estimated to have 2.6K branded searches compared to Mac's’ 560, and held a 7.6% Share of Search versus Mac's’ 1.6%.
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Which is more popular in search, Mac's or Tui?
Compare the mainstream beer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tui, Mac's. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Mac's and Tui comparison changed over the last 12 months?
3 findings
- Tui was ahead of Mac's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mac's’ estimated Share of Search among beer brands in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 840 to 560.
- Across the 11 months ending August 2026, Tui’s estimated Share of Search among beer brands in New Zealand moved from 8.6% to 7.6%, and its estimated monthly branded searches moved from 3.3K to 2.6K.
How did search popularity change for New Zealand beer brands in August 2026?
2 changes
In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.
Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mac's’ and Tui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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