Brandwave

Export Gold vs Garage Project:Which is more popular?

In September 2026, Garage Project had more branded searches than Export Gold among beer brands in New Zealand. Garage Project had about 4,990 branded searches, while Export Gold had 1,980. Garage Project made up 10.5% of all beer brand searches we track, and Export Gold accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about beer brands, Garage Project appeared in four of the five answers and Export Gold in one. Garage Project was mentioned before Export Gold in four out of five answers.

Among beer brands in New Zealand in September 2026

Who do people search for more?

Garage Project, about 3 searches for every 1 for Export Gold

Garage Project 5K searchesExport Gold 2K searches

Who does AI mention more?

Garage Project, mentioned in 4 of 5 answers, Export Gold in 1

Garage Project in 4 of 5Export Gold in 1 of 5

Who does AI recommend more?

Garage Project, named ahead of Export Gold in 4 of 5 answers

Garage Project first in 4Export Gold first in 1

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garage Project was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Export Gold was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Garage Project was listed before Export Gold in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steinlager1st
  2. Speight's2nd
  3. Garage Project3rd
  4. Panhead4th
  5. Tui5th
  6. Monteith's6th
  7. Parrotdog7th
  8. Lion Red8th
  9. Export Gold9th
  10. Heineken–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Export Gold or Garage Project more popular in search?

This chart shows how often people search Google for Export Gold and Garage Project by name. Each line represents a brand's share of searches for all 13 beer brands we track, month by month, from searches in New Zealand.

Export Gold and Garage Project among beer brands in New Zealand, by month

Share of searches by month for Garage Project, Export Gold. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeight'sSteinlagerHeinekenGarage ProjectCoronaPanheadParrotdogTuiExport GoldMonteith'sLion RedDB ExportMac's
Oct 202520.3%12.5%11.7%11.6%7%6.5%11.1%6.4%4%3.5%2.8%1.4%1.5%
Nov 202520.8%13.8%11.1%10.9%6.4%6%12.6%5.4%3.7%3.3%3.4%1.2%1.3%
Dec 202523.3%13.4%10.6%10.3%7.4%6.3%9.9%5%4.3%3.7%3.2%1.2%1.2%
Jan 202624%13.4%10.4%9.7%5.8%6.9%9.4%5.9%4.1%5.2%2.9%1.1%1.3%
Feb 202626.9%13.3%11.3%10.3%6.2%6.8%6.6%5.6%3.6%4.3%3%0.85%1.1%
Mar 202624.5%15.6%11.3%10.1%5.9%6.5%6.6%6.1%4.2%4.3%3.1%0.91%0.97%
Apr 202623.7%13%12.3%9.9%6.8%6.2%7.7%6.4%4.2%4.3%3.4%0.97%1.1%
May 202622%12.7%12.6%9.7%6.7%6.1%9.3%6.5%4.1%5%3.2%0.9%0.93%
Jun 202621.7%13.8%13.9%10.9%6.2%6.1%8.3%5.5%4.5%3.7%3.4%0.83%1.2%
Jul 202622%14.3%12.5%9.5%7.6%6.1%7.7%7%4.8%3.4%2.9%0.79%1.4%
Aug 202620.3%15.2%12%10.7%7.5%7.2%8.6%5.8%4.4%3.1%3.1%0.92%1.1%
Sep 202621.7%14.9%13.4%10.5%7.4%6.9%6.8%5.6%4.2%3.1%3%1.3%1.2%

How has the Export Gold and Garage Project comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand beer brands in September 2026?

1 change

  1. Estimated monthly branded searches for Garage Project in New Zealand fell 15.1% over 12 measured months, from 5.9K to 5K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Export Gold’s and Garage Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Export Gold

4 branded search terms

  • export gold
  • export gold beer
  • export gold lager
  • exportgold

Garage Project

4 branded search terms

  • garage project
  • garage project beer
  • garage project brewery
  • garageproject

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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