DB Export vs Export Gold:Which is more popular by branded search in New Zealand?
In August 2026, Export Gold had more branded searches than DB Export among beer brands in New Zealand. Export Gold was estimated to have 2K branded searches compared to DB Export’s 540, and held a 5.9% Share of Search versus DB Export’s 1.6%.
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Which is more popular in search, DB Export or Export Gold?
Compare the mainstream beer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Export Gold, DB Export. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the DB Export and Export Gold comparison changed over the last 12 months?
3 findings
- Export Gold was ahead of DB Export in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DB Export’s estimated Share of Search among beer brands in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 830 to 540.
- Across the 11 months ending August 2026, Export Gold’s estimated Share of Search among beer brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches held steady at 2K.
How did search popularity change for New Zealand beer brands in August 2026?
1 change
Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DB Export’s and Export Gold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DB Export
6 branded search terms
- db export
- db export 33
- db export beer
- db export citrus
- db export low carb
- dbexport
Export Gold
6 branded search terms
- export gold
- export gold beer
- export gold lager
- export gold near me
- export gold nz
- exportgold
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