Export Gold vs Heineken:Which is more popular by branded search in New Zealand?
In August 2026, Heineken had more branded searches than Export Gold among beer brands in New Zealand. Heineken was estimated to have 5.9K branded searches compared to Export Gold’s 2K, and held a 17.1% Share of Search versus Export Gold’s 5.9%.
Follow Export Gold vs Heineken and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Export Gold or Heineken?
Compare the mainstream beer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heineken, Export Gold. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Export Gold and Heineken comparison changed over the last 12 months?
3 findings
- Heineken was ahead of Export Gold in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Export Gold’s estimated Share of Search among beer brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches held steady at 2K.
- Across the 11 months ending August 2026, Heineken’s estimated Share of Search among beer brands in New Zealand moved from 17.3% to 17.1%, and its estimated monthly branded searches moved from 6.5K to 5.9K.
How did search popularity change for New Zealand beer brands in August 2026?
0 changes
Neither Export Gold nor Heineken moved beyond provider rounding among beer brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Export Gold’s and Heineken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Export Gold
6 branded search terms
- export gold
- export gold beer
- export gold lager
- export gold near me
- export gold nz
- exportgold
Heineken
18 branded search terms
- 0 0 heineken
- heineken
- heineken 0
- heineken 0 0
- heineken 0 0 beer
- heineken 24
- heineken beer
- heineken can
- heineken com
- heineken cost
- heineken experience museum
- heineken glasses
- heineken lager
- heineken near me
- heineken nz
- heineken pak n save
- heineken specials
- heineken zero
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.