Brandwave

Export Gold vs Parrotdog:Which is more popular?

In September 2026, Parrotdog had more branded searches than Export Gold among beer brands in New Zealand. Parrotdog had about 3,220 branded searches, while Export Gold had 1,980. Parrotdog made up 6.8% of all beer brand searches we track, and Export Gold accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about beer brands, Parrotdog appeared in three of the five answers and Export Gold in one. Parrotdog was mentioned before Export Gold in three out of four answers that named either.

Among beer brands in New Zealand in September 2026

Who do people search for more?

Parrotdog, about 63% more searches than Export Gold

Parrotdog 3.2K searchesExport Gold 2K searches

Who does AI mention more?

Parrotdog, mentioned in 3 of 5 answers, Export Gold in 1

Parrotdog in 3 of 5Export Gold in 1 of 5

Who does AI recommend more?

Parrotdog, named ahead of Export Gold in 3 of 4 answers

Parrotdog first in 3Export Gold first in 1

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Parrotdog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Export Gold was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Parrotdog was listed before Export Gold in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steinlager1st
  2. Speight's2nd
  3. Garage Project3rd
  4. Panhead4th
  5. Tui5th
  6. Monteith's6th
  7. Parrotdog7th
  8. Lion Red8th
  9. Export Gold9th
  10. Heineken–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Export Gold or Parrotdog more popular in search?

This chart shows how often people search Google for Export Gold and Parrotdog by name. Each line represents a brand's share of searches for all 13 beer brands we track, month by month, from searches in New Zealand.

Export Gold and Parrotdog among beer brands in New Zealand, by month

Share of searches by month for Parrotdog, Export Gold. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeight'sSteinlagerHeinekenGarage ProjectCoronaPanheadParrotdogTuiExport GoldMonteith'sLion RedDB ExportMac's
Oct 202520.3%12.5%11.7%11.6%7%6.5%11.1%6.4%4%3.5%2.8%1.4%1.5%
Nov 202520.8%13.8%11.1%10.9%6.4%6%12.6%5.4%3.7%3.3%3.4%1.2%1.3%
Dec 202523.3%13.4%10.6%10.3%7.4%6.3%9.9%5%4.3%3.7%3.2%1.2%1.2%
Jan 202624%13.4%10.4%9.7%5.8%6.9%9.4%5.9%4.1%5.2%2.9%1.1%1.3%
Feb 202626.9%13.3%11.3%10.3%6.2%6.8%6.6%5.6%3.6%4.3%3%0.85%1.1%
Mar 202624.5%15.6%11.3%10.1%5.9%6.5%6.6%6.1%4.2%4.3%3.1%0.91%0.97%
Apr 202623.7%13%12.3%9.9%6.8%6.2%7.7%6.4%4.2%4.3%3.4%0.97%1.1%
May 202622%12.7%12.6%9.7%6.7%6.1%9.3%6.5%4.1%5%3.2%0.9%0.93%
Jun 202621.7%13.8%13.9%10.9%6.2%6.1%8.3%5.5%4.5%3.7%3.4%0.83%1.2%
Jul 202622%14.3%12.5%9.5%7.6%6.1%7.7%7%4.8%3.4%2.9%0.79%1.4%
Aug 202620.3%15.2%12%10.7%7.5%7.2%8.6%5.8%4.4%3.1%3.1%0.92%1.1%
Sep 202621.7%14.9%13.4%10.5%7.4%6.9%6.8%5.6%4.2%3.1%3%1.3%1.2%

How has the Export Gold and Parrotdog comparison changed over the last 12 months?

3 findings
  • Parrotdog was ahead of Export Gold in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Export Gold’s share of searches among beer brands in New Zealand moved from 4% to 4.2%, and its estimated monthly branded searches held steady at 2K.
  • Across the 12 months ending September 2026, Parrotdog’s share of searches among beer brands in New Zealand moved from 11.1% to 6.8%, and its estimated monthly branded searches moved from 5.6K to 3.2K.

How did search popularity change for New Zealand beer brands in September 2026?

1 change

  1. In September 2026, Parrotdog lost share of searches among beer brands in New Zealand, from 8.6% to 6.8%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Export Gold’s and Parrotdog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Export Gold

4 branded search terms

  • export gold
  • export gold beer
  • export gold lager
  • exportgold

Parrotdog

4 branded search terms

  • parrot dog
  • parrotdog
  • parrotdog beer
  • parrotdog brewery

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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