Bulmers vs Old Mout:Which is more popular?
In September 2026, Old Mout had more branded searches than Bulmers among cider brands in New Zealand. Old Mout had about 350 branded searches, while Bulmers had 20. Old Mout made up 3.2% of all cider brand searches we track, and Bulmers accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about cider brands, Old Mout appeared in two of the five answers and Bulmers in none.
Who do people search for more?
Old Mout, about 18 searches for every 1 for Bulmers
Who does AI mention more?
Old Mout, mentioned in 2 of 5 answers, Bulmers in 0
Who does AI recommend more?
Old Mout, the only one of the two named
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Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Old Mout was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bulmers did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bulmers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cider brands
5 answers
Asked ChatGPT
“Which cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cider brands in New Zealand?”
Asked ChatGPT
“What's the best cider brand in New Zealand for easy drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“best cider nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bulmers or Old Mout more popular in search?
This chart shows how often people search Google for Bulmers and Old Mout by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.
Share of searches by month for Old Mout, Bulmers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Good George | Monteith's | Somersby | Zeffer | Rekorderlig | Strongbow | Old Mout | Morningcider | Kopparberg | Isaac's | Paynter's Cider | Bulmers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 18.4% | 13.6% | 8.6% | 5.8% | 1.3% | 3.3% | 1.8% | 1.1% | 0.42% | 0.58% | 0.08% |
| Nov 2025 | 52.9% | 16% | 10.9% | 9% | 4.9% | 0.98% | 1.9% | 1.7% | 0.92% | 0.39% | 0.33% | 0.07% |
| Dec 2025 | 43.2% | 19% | 13.5% | 10% | 6.5% | 1.1% | 2.5% | 2.6% | 0.53% | 0.69% | 0.37% | 0.05% |
| Jan 2026 | 41.1% | 24.3% | 11.6% | 8.6% | 6.2% | 1.4% | 3% | 2% | 1.1% | 0.46% | 0.38% | 0.08% |
| Feb 2026 | 41.9% | 24.1% | 12% | 8.9% | 5.1% | 1.2% | 3% | 2% | 0.86% | 0.38% | 0.48% | 0% |
| Mar 2026 | 39% | 22.7% | 12% | 9.8% | 6.1% | 1.6% | 3.2% | 2.3% | 2.4% | 0.44% | 0.35% | 0.09% |
| Apr 2026 | 43.1% | 20.7% | 12.7% | 7.3% | 6.4% | 1.6% | 3.6% | 2.5% | 1.3% | 0.39% | 0.29% | 0.1% |
| May 2026 | 43.6% | 24% | 10.5% | 6.7% | 6.8% | 1.7% | 3.3% | 1.7% | 1.2% | 0.3% | 0.3% | 0% |
| Jun 2026 | 44% | 20.9% | 11.8% | 7.7% | 7% | 1.7% | 3.5% | 1.7% | 1.1% | 0.37% | 0.24% | 0% |
| Jul 2026 | 41.8% | 20.8% | 12.1% | 8.1% | 7.7% | 2% | 3.5% | 2.4% | 1.2% | 0.23% | 0.23% | 0% |
| Aug 2026 | 43.8% | 17.5% | 11.4% | 11.3% | 7% | 1.8% | 3.9% | 2.1% | 0.8% | 0.2% | 0.2% | 0.1% |
| Sep 2026 | 40.7% | 18% | 13.6% | 9.2% | 7.9% | 4% | 3.2% | 1.6% | 1% | 0.37% | 0.28% | 0.19% |
How has the Bulmers and Old Mout comparison changed over the last 12 months?
3 findings
- Old Mout was ahead of Bulmers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in New Zealand moved from 0.08% to 0.19%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending September 2026, Old Mout’s share of searches among cider brands in New Zealand moved from 3.3% to 3.2%, and its estimated monthly branded searches moved from 390 to 350.
How did search popularity change for New Zealand cider brands in September 2026?
3 changes
In September 2026, Strongbow overtook Old Mout and Morningcider to rank 6th among cider brands in New Zealand, with 4% of the searches.
In September 2026, Old Mout lost share of searches among cider brands in New Zealand, from 3.9% to 3.2%.
Estimated monthly branded searches for Bulmers in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Bulmers’ and Old Mout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cider brands
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