Brandwave

How popular isBulmers?

In September 2026, people searched for Bulmers by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 0.19% of all New Zealand cider brand searches, placing Bulmers 12th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about cider brands, Bulmers did not appear in any of the answers.

Search and AI answers in September 2026

Bulmers is the 12th most searched of 12 competitors and not listed in any AI answer.

  1. Good GeorgeShare of searches 40.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. Monteith'sShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. SomersbyShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. ZefferShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. BulmersShare of searches 0.19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bulmers did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Morningcider2nd
  3. Somersby3rd
  4. Paynter's Cider3rd
  5. Monteith's5th
  6. Old Mout5th
  7. Good George7th
  8. +2 more
  9. Kopparberg–
  10. Isaac's–
  11. Bulmers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bulmers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cider brands compete with Bulmers?

Bulmers against cider brands in New Zealand, by month

Share of searches by month for Good George, Monteith's, Somersby, Zeffer, Rekorderlig, Strongbow, Old Mout, Bulmers. The figures are in the table below the chart.

View monthly share of searches table
MonthGood GeorgeMonteith'sSomersbyZefferRekorderligStrongbowOld MoutMorningciderKopparbergIsaac'sPaynter's CiderBulmers
Oct 202545.1%18.4%13.6%8.6%5.8%1.3%3.3%1.8%1.1%0.42%0.58%0.08%
Nov 202552.9%16%10.9%9%4.9%0.98%1.9%1.7%0.92%0.39%0.33%0.07%
Dec 202543.2%19%13.5%10%6.5%1.1%2.5%2.6%0.53%0.69%0.37%0.05%
Jan 202641.1%24.3%11.6%8.6%6.2%1.4%3%2%1.1%0.46%0.38%0.08%
Feb 202641.9%24.1%12%8.9%5.1%1.2%3%2%0.86%0.38%0.48%0%
Mar 202639%22.7%12%9.8%6.1%1.6%3.2%2.3%2.4%0.44%0.35%0.09%
Apr 202643.1%20.7%12.7%7.3%6.4%1.6%3.6%2.5%1.3%0.39%0.29%0.1%
May 202643.6%24%10.5%6.7%6.8%1.7%3.3%1.7%1.2%0.3%0.3%0%
Jun 202644%20.9%11.8%7.7%7%1.7%3.5%1.7%1.1%0.37%0.24%0%
Jul 202641.8%20.8%12.1%8.1%7.7%2%3.5%2.4%1.2%0.23%0.23%0%
Aug 202643.8%17.5%11.4%11.3%7%1.8%3.9%2.1%0.8%0.2%0.2%0.1%
Sep 202640.7%18%13.6%9.2%7.9%4%3.2%1.6%1%0.37%0.28%0.19%

  1. 1.Good George

    40.7%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Monteith's

    18%

    Held 2nd. 1.9K estimated branded searches, +10.2% vs prior month. Share +0.4 points.

  3. 3.Somersby

    13.6%

    Held 3rd. 1.5K estimated branded searches, +28.9% vs prior month. Share +2.3 points.

  4. 4.Zeffer

    9.2%

    Held 4th. 990 estimated branded searches, -12.4% vs prior month. Share -2.1 points.

  5. 5.Rekorderlig

    7.9%

    Held 5th. 850 estimated branded searches, +21.4% vs prior month. Share +0.9 points.

  6. 6.Strongbow

    4%

    Moved from 8th to 6th. 430 estimated branded searches, +138.9% vs prior month. Share +2.2 points.

  7. 7.Old Mout

    3.2%

    Moved from 6th to 7th. 350 estimated branded searches, -10.3% vs prior month. Share -0.6 points.

  8. 8.Morningcider

    1.6%

    Moved from 7th to 8th. 170 estimated branded searches, -19% vs prior month. Share -0.5 points.

  9. 9.Kopparberg

    1%

    Held 9th. 110 estimated branded searches, +37.5% vs prior month. Share +0.2 points.

  10. 10.Isaac's

    0.37%

    Held 10th. 40 estimated branded searches, +100% vs prior month. Share +0.2 points.

  11. 11.Paynter's Cider

    0.28%

    Held 11th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

  12. 12.Bulmers

    0.19%

    Held 12th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Bulmers and its closest rivals

How has branded search demand for Bulmers changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bulmers in New Zealand rose from 10 to 20.
  • Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in New Zealand held steady, from 0.08% to 0.19%.

How did search popularity change for New Zealand cider brands in September 2026?

6 changes

  1. In September 2026, Strongbow overtook Old Mout and Morningcider to rank 6th among cider brands in New Zealand, with 4% of the searches.

  2. In September 2026, Somersby gained share of searches among cider brands in New Zealand, from 11.4% to 13.6%.

  3. In September 2026, Rekorderlig gained share of searches among cider brands in New Zealand, from 7% to 7.9%.

  4. In September 2026, Good George lost share of searches among cider brands in New Zealand, from 43.8% to 40.7%.

  5. In September 2026, Zeffer lost share of searches among cider brands in New Zealand, from 11.3% to 9.2%.

  6. In September 2026, Old Mout lost share of searches among cider brands in New Zealand, from 3.9% to 3.2%.

How are Bulmers’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bulmers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bulmers original
  • bulmers original cider
  • cider bulmers original

Do you work for Bulmers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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