Bulmers vs Isaac's:Which is more popular?
In September 2026, Isaac's had more branded searches than Bulmers among cider brands in New Zealand. Isaac's had about 40 branded searches, while Bulmers had 20. Isaac's made up 0.37% of all cider brand searches we track, and Bulmers accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about cider brands, neither Bulmers nor Isaac's appeared in any of the five answers.
Who do people search for more?
Isaac's, about 2 searches for every 1 for Bulmers
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bulmers nor Isaac's showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Isaac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bulmers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cider brands
5 answers
Asked ChatGPT
“Which cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cider brands in New Zealand?”
Asked ChatGPT
“What's the best cider brand in New Zealand for easy drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“best cider nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bulmers or Isaac's more popular in search?
This chart shows how often people search Google for Bulmers and Isaac's by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.
Share of searches by month for Isaac's, Bulmers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Good George | Monteith's | Somersby | Zeffer | Rekorderlig | Strongbow | Old Mout | Morningcider | Kopparberg | Isaac's | Paynter's Cider | Bulmers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 18.4% | 13.6% | 8.6% | 5.8% | 1.3% | 3.3% | 1.8% | 1.1% | 0.42% | 0.58% | 0.08% |
| Nov 2025 | 52.9% | 16% | 10.9% | 9% | 4.9% | 0.98% | 1.9% | 1.7% | 0.92% | 0.39% | 0.33% | 0.07% |
| Dec 2025 | 43.2% | 19% | 13.5% | 10% | 6.5% | 1.1% | 2.5% | 2.6% | 0.53% | 0.69% | 0.37% | 0.05% |
| Jan 2026 | 41.1% | 24.3% | 11.6% | 8.6% | 6.2% | 1.4% | 3% | 2% | 1.1% | 0.46% | 0.38% | 0.08% |
| Feb 2026 | 41.9% | 24.1% | 12% | 8.9% | 5.1% | 1.2% | 3% | 2% | 0.86% | 0.38% | 0.48% | 0% |
| Mar 2026 | 39% | 22.7% | 12% | 9.8% | 6.1% | 1.6% | 3.2% | 2.3% | 2.4% | 0.44% | 0.35% | 0.09% |
| Apr 2026 | 43.1% | 20.7% | 12.7% | 7.3% | 6.4% | 1.6% | 3.6% | 2.5% | 1.3% | 0.39% | 0.29% | 0.1% |
| May 2026 | 43.6% | 24% | 10.5% | 6.7% | 6.8% | 1.7% | 3.3% | 1.7% | 1.2% | 0.3% | 0.3% | 0% |
| Jun 2026 | 44% | 20.9% | 11.8% | 7.7% | 7% | 1.7% | 3.5% | 1.7% | 1.1% | 0.37% | 0.24% | 0% |
| Jul 2026 | 41.8% | 20.8% | 12.1% | 8.1% | 7.7% | 2% | 3.5% | 2.4% | 1.2% | 0.23% | 0.23% | 0% |
| Aug 2026 | 43.8% | 17.5% | 11.4% | 11.3% | 7% | 1.8% | 3.9% | 2.1% | 0.8% | 0.2% | 0.2% | 0.1% |
| Sep 2026 | 40.7% | 18% | 13.6% | 9.2% | 7.9% | 4% | 3.2% | 1.6% | 1% | 0.37% | 0.28% | 0.19% |
How has the Bulmers and Isaac's comparison changed over the last 12 months?
3 findings
- Isaac's was ahead of Bulmers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in New Zealand moved from 0.08% to 0.19%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending September 2026, Isaac's’ share of searches among cider brands in New Zealand moved from 0.42% to 0.37%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand cider brands in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bulmers’ and Isaac's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cider brands
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