Brandwave

DB Export vs Panhead:Which is more popular?

In September 2026, Panhead had more branded searches than DB Export among beer brands in New Zealand. Panhead had about 3,260 branded searches, while DB Export had 610. Panhead made up 6.9% of all beer brand searches we track, and DB Export accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about beer brands, Panhead appeared in four of the five answers and DB Export in none.

Among beer brands in New Zealand in September 2026

Who do people search for more?

Panhead, about 5 searches for every 1 for DB Export

Panhead 3.3K searchesDB Export 610 searches

Who does AI mention more?

Panhead, mentioned in 4 of 5 answers, DB Export in 0

Panhead in 4 of 5DB Export in 0 of 5

Who does AI recommend more?

Panhead, the only one of the two named

Panhead first in 4DB Export never named

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panhead was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DB Export did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steinlager1st
  2. Speight's2nd
  3. Garage Project3rd
  4. Panhead4th
  5. Tui5th
  6. Monteith's6th
  7. Parrotdog7th
  8. Lion Red8th
  9. Export Gold9th
  10. +2 more
  11. DB Export–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DB Export0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is DB Export or Panhead more popular in search?

This chart shows how often people search Google for DB Export and Panhead by name. Each line represents a brand's share of searches for all 13 beer brands we track, month by month, from searches in New Zealand.

DB Export and Panhead among beer brands in New Zealand, by month

Share of searches by month for Panhead, DB Export. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeight'sSteinlagerHeinekenGarage ProjectCoronaPanheadParrotdogTuiExport GoldMonteith'sLion RedDB ExportMac's
Oct 202520.3%12.5%11.7%11.6%7%6.5%11.1%6.4%4%3.5%2.8%1.4%1.5%
Nov 202520.8%13.8%11.1%10.9%6.4%6%12.6%5.4%3.7%3.3%3.4%1.2%1.3%
Dec 202523.3%13.4%10.6%10.3%7.4%6.3%9.9%5%4.3%3.7%3.2%1.2%1.2%
Jan 202624%13.4%10.4%9.7%5.8%6.9%9.4%5.9%4.1%5.2%2.9%1.1%1.3%
Feb 202626.9%13.3%11.3%10.3%6.2%6.8%6.6%5.6%3.6%4.3%3%0.85%1.1%
Mar 202624.5%15.6%11.3%10.1%5.9%6.5%6.6%6.1%4.2%4.3%3.1%0.91%0.97%
Apr 202623.7%13%12.3%9.9%6.8%6.2%7.7%6.4%4.2%4.3%3.4%0.97%1.1%
May 202622%12.7%12.6%9.7%6.7%6.1%9.3%6.5%4.1%5%3.2%0.9%0.93%
Jun 202621.7%13.8%13.9%10.9%6.2%6.1%8.3%5.5%4.5%3.7%3.4%0.83%1.2%
Jul 202622%14.3%12.5%9.5%7.6%6.1%7.7%7%4.8%3.4%2.9%0.79%1.4%
Aug 202620.3%15.2%12%10.7%7.5%7.2%8.6%5.8%4.4%3.1%3.1%0.92%1.1%
Sep 202621.7%14.9%13.4%10.5%7.4%6.9%6.8%5.6%4.2%3.1%3%1.3%1.2%

How has the DB Export and Panhead comparison changed over the last 12 months?

3 findings
  • Panhead was ahead of DB Export in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DB Export’s share of searches among beer brands in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 710 to 610.
  • Across the 12 months ending September 2026, Panhead’s share of searches among beer brands in New Zealand moved from 6.5% to 6.9%, and its estimated monthly branded searches held steady at 3.3K.

How did search popularity change for New Zealand beer brands in September 2026?

2 changes

  1. In September 2026, DB Export rose from 13th to 12th among beer brands in New Zealand.

  2. In September 2026, Panhead rose from 7th to 6th among beer brands in New Zealand.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using DB Export’s and Panhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DB Export

4 branded search terms

  • db export
  • db export beer
  • db export citrus
  • dbexport

Panhead

18 branded search terms

  • panhead ale
  • panhead apa
  • panhead apa supercharger
  • panhead hazy ipa
  • panhead pale ale
  • panhead pickup
  • panhead quickchange
  • panhead quickchange xpa
  • panhead rat rod
  • panhead road hog
  • panhead sandman
  • panhead sandman hazy
  • panhead super charger
  • panhead supercharger
  • panhead supercharger apa
  • rat rod panhead
  • sandman panhead
  • supercharger panhead

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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