Brandwave

How popular isPanhead in search?

In August 2026, there were an estimated 5.8K branded searches for Panhead in New Zealand which is up 12.7% over the last 11 months. Panhead holds 23.7% estimated Share of Search among New Zealand craft beer brands and is ranked 1st of 8 competitors for search popularity.

Share of Search, August 2026
  1. Panhead23.7%
  2. Emerson's22.2%
  3. Garage Project20.1%
  4. Parrotdog16.1%
  5. Behemoth Brewing6.9%
  6. Sawmill6.3%
  7. Tuatara3.6%
  8. Liberty Brewing0.99%
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Which craft beer brands compete with Panhead?

Panhead against craft beer brands in New Zealand, by month

Share of Search by month for Panhead, Emerson's, Garage Project, Parrotdog, Behemoth Brewing, Sawmill, Tuatara. The figures are in the table below the chart.

View monthly share of search table
MonthPanheadEmerson'sGarage ProjectParrotdogBehemoth BrewingSawmillTuataraLiberty Brewing
Oct 202519.6%16.9%22.6%21.5%5.4%8.4%4.5%1.1%
Nov 202517.8%18.6%20.6%23.9%5.6%7.8%4.5%1.2%
Dec 202520.2%16.1%21.9%21.1%5.3%10%4.3%1.1%
Jan 202617.8%22.1%16.4%15.8%11.7%10.8%4.4%0.94%
Feb 202620.4%27.1%20.1%12.8%5.4%8.8%4.4%0.95%
Mar 202620.3%27.3%20.2%13.3%5.2%8.9%3.6%1%
Apr 202618.9%25.9%19.5%15.1%5.1%10.3%3.7%1.4%
May 202617.9%25.3%18.7%17.9%6.6%8.4%4.1%1.1%
Jun 202616.7%31%19.1%14.6%7.4%6.9%3%1.4%
Jul 202619.3%26.3%19.4%15.7%7.7%7.3%3.2%1.1%
Aug 202623.7%22.2%20.1%16.1%6.9%6.3%3.6%0.99%
Sep 2026————————

  1. 1.Panhead

    23.7%

    moved from 3rd to 1st · 5.8K estimated branded searches · +45.1% vs prior month · +4.4 points

  2. 2.Emerson's

    22.2%

    moved from 1st to 2nd · 5.4K estimated branded searches · 0% vs prior month · -4.1 points

  3. 3.Garage Project

    20.1%

    moved from 2nd to 3rd · 4.9K estimated branded searches · +22.3% vs prior month · +0.6 points

  4. 4.Parrotdog

    16.1%

    held 4th · 3.9K estimated branded searches · +21.7% vs prior month · +0.4 points

  5. 5.Behemoth Brewing

    6.9%

    held 5th · 1.7K estimated branded searches · +7% vs prior month · -0.7 points

  6. 6.Sawmill

    6.3%

    held 6th · 1.5K estimated branded searches · +3.4% vs prior month · -0.9 points

  7. 7.Tuatara

    3.6%

    held 7th · 870 estimated branded searches · +33.8% vs prior month · +0.4 points

  8. 8.Liberty Brewing

    0.99%

    held 8th · 240 estimated branded searches · +4.3% vs prior month · -0.1 points

Compare search popularity between Panhead and its closest rivals

How has branded search demand for Panhead changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Panhead in New Zealand rose from 5.1K to 5.8K.
  • Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand increased from 19.6% to 23.7%.
  • Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand peaked at 23.7% in August 2026 and was lowest at 16.7% in June 2026.
  • Across the 11 months ending August 2026, Panhead rose from 3rd to 1st among craft beer brands in New Zealand.

How did search popularity change for New Zealand craft beer brands in August 2026?

  1. In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%.

  2. In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 19.4% to 20.1%.

  3. In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%.

  4. In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 7.3% to 6.3%.

  5. In August 2026, Behemoth Brewing lost estimated Share of Search among craft beer brands in New Zealand, from 7.7% to 6.9%.

  6. Estimated monthly branded searches for Parrotdog in New Zealand fell 30.1% over 11 measured months, from 5.6K to 3.9K in August 2026.

Which upper hutt restaurants compete with Panhead?

Panhead against upper hutt restaurants in New Zealand, by month

Share of Search by month for Panhead, Boneface Brewing. The figures are in the table below the chart.

View monthly share of search table
MonthPanheadBoneface Brewing
Oct 202577.1%22.9%
Nov 202576.8%23.2%
Dec 202578.7%21.3%
Jan 202677.7%22.3%
Feb 202679.2%20.8%
Mar 202679.8%20.2%
Apr 202675.3%24.7%
May 202672.2%27.8%
Jun 202670.5%29.5%
Jul 202674.3%25.7%
Aug 202674%26%
Sep 2026——

  1. 1.Panhead

    74%

    held 1st · 5.8K estimated branded searches · +45.1% vs prior month · -0.3 points

  2. 2.Boneface Brewing

    26%

    held 2nd · 2K estimated branded searches · +47.4% vs prior month · +0.3 points

Compare search popularity between Panhead and its closest rivals

How has branded search demand for Panhead changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Panhead’s estimated Share of Search among upper hutt restaurants in New Zealand decreased from 77.1% to 74%.
  • Across the 11 months ending August 2026, Panhead’s estimated Share of Search among upper hutt restaurants in New Zealand peaked at 79.8% in March 2026 and was lowest at 70.5% in June 2026.

How did search popularity change for New Zealand upper hutt restaurants in August 2026?

  1. Estimated monthly branded searches for Boneface Brewing in New Zealand rose 32.9% over 11 measured months, from 1.5K to 2K in August 2026.

  2. Estimated monthly branded searches for Panhead in New Zealand rose 12.7% over 11 measured months, from 5.1K to 5.8K in August 2026.

How is Panhead measured?

Brandwave collects information about searches that people make online using Panhead’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

36 branded search terms

  • panhead ale
  • panhead apa
  • panhead apa supercharger
  • panhead beer
  • panhead beer range
  • panhead blacktop oat stout
  • panhead brewery
  • panhead brewing
  • panhead custom ales
  • panhead hazy ipa
  • panhead hazy pale ale
  • panhead menu
  • panhead pale ale
  • panhead pickup
  • panhead port road pilsner
  • panhead quickchange
  • panhead quickchange xpa
  • panhead rat rod
  • panhead rat rod hazy ipa
  • panhead rat rod review
  • panhead restaurant
  • panhead road hog
  • panhead sandman
  • panhead sandman hazy
  • panhead sandman hazy pale ale
  • panhead super charger
  • panhead supercharger
  • panhead supercharger apa
  • panhead supercharger beer
  • panhead supercharger review
  • panhead tasting room
  • panhead upper hutt
  • panhead xpa review
  • rat rod panhead
  • sandman panhead
  • supercharger panhead

How the Brand Demand Index is measured

Who owns Panhead?

Panhead is owned by Lion New Zealand. Brandwave also tracks Emerson's and Havana Coffee Works, owned by the same company, in New Zealand.

Do you work for Panhead? To request corrections or removal please contact us via our support page and we will be happy to assist.

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