Panhead vs Tuatara:Which is more popular by branded search in New Zealand?
In August 2026, Panhead had more branded searches than Tuatara among craft beer brands in New Zealand. Panhead was estimated to have 5.8K branded searches compared to Tuatara’s 870, and held a 23.7% Share of Search versus Tuatara’s 3.6%.
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Which is more popular in search, Panhead or Tuatara?
Compare a curated set of New Zealand craft beer brands, including independent and group-owned breweries, using branded searches made in New Zealand. This is not the total beer market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Panhead, Tuatara. The figures are in the table below the chart.
View monthly share of search table
| Month | Panhead | Emerson's | Garage Project | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.6% | 16.9% | 22.6% | 21.5% | 5.4% | 8.4% | 4.5% | 1.1% |
| Nov 2025 | 17.8% | 18.6% | 20.6% | 23.9% | 5.6% | 7.8% | 4.5% | 1.2% |
| Dec 2025 | 20.2% | 16.1% | 21.9% | 21.1% | 5.3% | 10% | 4.3% | 1.1% |
| Jan 2026 | 17.8% | 22.1% | 16.4% | 15.8% | 11.7% | 10.8% | 4.4% | 0.94% |
| Feb 2026 | 20.4% | 27.1% | 20.1% | 12.8% | 5.4% | 8.8% | 4.4% | 0.95% |
| Mar 2026 | 20.3% | 27.3% | 20.2% | 13.3% | 5.2% | 8.9% | 3.6% | 1% |
| Apr 2026 | 18.9% | 25.9% | 19.5% | 15.1% | 5.1% | 10.3% | 3.7% | 1.4% |
| May 2026 | 17.9% | 25.3% | 18.7% | 17.9% | 6.6% | 8.4% | 4.1% | 1.1% |
| Jun 2026 | 16.7% | 31% | 19.1% | 14.6% | 7.4% | 6.9% | 3% | 1.4% |
| Jul 2026 | 19.3% | 26.3% | 19.4% | 15.7% | 7.7% | 7.3% | 3.2% | 1.1% |
| Aug 2026 | 23.7% | 22.2% | 20.1% | 16.1% | 6.9% | 6.3% | 3.6% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Panhead and Tuatara comparison changed over the last 12 months?
3 findings
- Panhead was ahead of Tuatara in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand moved from 19.6% to 23.7%, and its estimated monthly branded searches moved from 5.1K to 5.8K.
- Across the 11 months ending August 2026, Tuatara’s estimated Share of Search among craft beer brands in New Zealand moved from 4.5% to 3.6%, and its estimated monthly branded searches moved from 1.2K to 870.
How did search popularity change for New Zealand craft beer brands in August 2026?
2 changes
In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%.
Estimated monthly branded searches for Tuatara in New Zealand fell 26.3% over 11 measured months, from 1.2K to 870 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Panhead’s and Tuatara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Panhead
36 branded search terms
- panhead ale
- panhead apa
- panhead apa supercharger
- panhead beer
- panhead beer range
- panhead blacktop oat stout
- panhead brewery
- panhead brewing
- panhead custom ales
- panhead hazy ipa
- panhead hazy pale ale
- panhead menu
- panhead pale ale
- panhead pickup
- panhead port road pilsner
- panhead quickchange
- panhead quickchange xpa
- panhead rat rod
- panhead rat rod hazy ipa
- panhead rat rod review
- panhead restaurant
- panhead road hog
- panhead sandman
- panhead sandman hazy
- panhead sandman hazy pale ale
- panhead super charger
- panhead supercharger
- panhead supercharger apa
- panhead supercharger beer
- panhead supercharger review
- panhead tasting room
- panhead upper hutt
- panhead xpa review
- rat rod panhead
- sandman panhead
- supercharger panhead
Tuatara
3 branded search terms
- tuatara beer
- tuatara brewery
- tuatara brewing
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