Brandwave

How popular isSteinlager Zero in search?

In August 2026, there were an estimated 120 branded searches for Steinlager Zero in New Zealand which is down 33.3% over the last 11 months. Steinlager Zero holds 3.1% estimated Share of Search among New Zealand alcohol-free drink brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Lyre's87.5%
  2. Seedlip7.3%
  3. Steinlager Zero3.1%
  4. Heineken 0.02.1%
  5. Free Spirit0%
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Which alcohol-free drink brands compete with Steinlager Zero?

Steinlager Zero against alcohol-free drink brands in New Zealand, by month

Share of Search by month for Lyre's, Seedlip, Steinlager Zero, Heineken 0.0. The figures are in the table below the chart.

View monthly share of search table
MonthLyre'sSeedlipSteinlager ZeroHeineken 0.0Free Spirit
Oct 202597.7%1.4%0.59%0.3%0%
Nov 202577.1%15.7%3.9%3%0.28%
Dec 202572.2%21.3%3.4%3%0%
Jan 202677.4%15.5%4.6%2.2%0.27%
Feb 202684.3%9.8%3.8%2.3%0%
Mar 202683.5%8.6%5.4%2.2%0.25%
Apr 202686.1%8%3.7%1.9%0.31%
May 202686.3%9.1%2.5%1.5%0.51%
Jun 202683.5%10.4%3%2.4%0.61%
Jul 202687.3%7.8%3.1%1.6%0.26%
Aug 202687.5%7.3%3.1%2.1%0%
Sep 2026—————

  1. 1.Lyre's

    87.5%

    held 1st · 3.4K estimated branded searches · +0.3% vs prior month · +0.3 points

  2. 2.Seedlip

    7.3%

    held 2nd · 280 estimated branded searches · -6.7% vs prior month · -0.5 points

  3. 3.Steinlager Zero

    3.1%

    held 3rd · 120 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Heineken 0.0

    2.1%

    held 4th · 80 estimated branded searches · +33.3% vs prior month · +0.5 points

  5. 5.Free Spirit

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points

Compare search popularity between Steinlager Zero and its closest rivals

How has branded search demand for Steinlager Zero changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Steinlager Zero in New Zealand fell from 180 to 120.
  • Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 0.59% to 3.1%.
  • Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 5.4% in March 2026 and was lowest at 0.59% in October 2025.

How did search popularity change for New Zealand alcohol-free drink brands in August 2026?

  1. In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.

  2. In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%.

  3. Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.

  4. Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.

How is Steinlager Zero measured?

Brandwave collects information about searches that people make online using Steinlager Zero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • steinlager 0
  • steinlager zero
  • steinlager zero alcohol

How the Brand Demand Index is measured

Who owns Steinlager Zero?

Steinlager Zero is owned by Lion. Brandwave also tracks Speight's, Lion Red, Mac's and Steinlager, owned by the same company, in New Zealand.

Do you work for Steinlager Zero? To request corrections or removal please contact us via our support page and we will be happy to assist.

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