Brandwave

Garage Project TINY vs Steinlager Zero:Which is more popular?

In September 2026, Steinlager Zero had more branded searches than Garage Project TINY among alcohol-free drink brands in New Zealand. Steinlager Zero had about 140 branded searches, while Garage Project TINY had 110. Steinlager Zero made up 6.9% of all alcohol-free drink brand searches we track, and Garage Project TINY accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Garage Project TINY appeared in three of the five answers and Steinlager Zero in none.

Among alcohol-free drink brands in New Zealand in September 2026

Who do people search for more?

Steinlager Zero, about 27% more searches than Garage Project TINY

Steinlager Zero 140 searchesGarage Project TINY 110 searches

Who does AI mention more?

Garage Project TINY, mentioned in 3 of 5 answers, Steinlager Zero in 0

Garage Project TINY in 3 of 5Steinlager Zero in 0 of 5

Who does AI recommend more?

Garage Project TINY, the only one of the two named

Garage Project TINY first in 3Steinlager Zero never named

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Top alcohol-free drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garage Project TINY was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Steinlager Zero did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Garage Project TINY2nd
  3. Edenvale3rd
  4. AF Drinks4th
  5. Lyre's5th
  6. Heineken 0.06th
  7. Seedlip7th
  8. Free Spirit8th
  9. Steinlager Zero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AF Drinks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edenvale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garage Project TINY3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lyre's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken 0.02 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seedlip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Spirit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alcohol-free drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Garage Project TINY or Steinlager Zero more popular in search?

This chart shows how often people search Google for Garage Project TINY and Steinlager Zero by name. Each line represents a brand's share of searches for all nine alcohol-free drink brands we track, month by month, from searches in New Zealand.

Garage Project TINY and Steinlager Zero among alcohol-free drink brands in New Zealand, by month

Share of searches by month for Steinlager Zero, Garage Project TINY. The figures are in the table below the chart.

View monthly share of searches table
MonthZefferAF DrinksSeedlipEdenvaleFree SpiritSteinlager ZeroLyre'sGarage Project TINYHeineken 0.0
Oct 202517.6%44.1%9.8%4.4%5.8%6.1%3.4%5.8%3.1%
Nov 202525.4%33.4%12.4%4.7%6%4.7%3.3%6.4%3.7%
Dec 202522.4%38.5%13.7%4.3%3.4%4.1%4.8%5.3%3.6%
Jan 202623.6%27.9%14%5.4%7%6.6%5.4%7%3.1%
Feb 202623.3%32.9%11%5%6.4%6.8%4.6%5.9%4.1%
Mar 202623.8%34.4%9%5.5%5.5%8.6%3.9%5.9%3.5%
Apr 202622.5%32.4%8.8%6.6%7.7%6.6%5.5%6.6%3.3%
May 202618%32.2%14.2%7.7%8.2%5.5%6%4.9%3.3%
Jun 202620.5%28.9%13.3%7.2%9%6%3.6%6.6%4.8%
Jul 20266.4%9.3%4.3%2.3%69.8%2.3%1.7%2.7%1.2%
Aug 202631.5%24.4%8.6%6.1%8.6%6.1%5.1%5.6%4.1%
Sep 202624.1%23.6%12.8%8.9%7.4%6.9%6.4%5.4%4.4%

How has the Garage Project TINY and Steinlager Zero comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand alcohol-free drink brands in September 2026?

3 changes

  1. In September 2026, Lyre's overtook Garage Project TINY to rank 7th among alcohol-free drink brands in New Zealand, with 6.4% of the searches.

  2. In September 2026, Steinlager Zero gained share of searches among alcohol-free drink brands in New Zealand, from 6.1% to 6.9%.

  3. Estimated monthly branded searches for Garage Project TINY in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Garage Project TINY’s and Steinlager Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garage Project TINY

2 branded search terms

  • garage project tiny
  • tiny garage project

Steinlager Zero

3 branded search terms

  • steinlager 0
  • steinlager zero
  • steinlager zero alcohol

How the Brand Demand Index is measured

Other head-to-heads among alcohol-free drink brands

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