Brandwave

How popular isFree Spirit?

In September 2026, people searched for Free Spirit by name about 150 times in New Zealand, an 11.8% decrease from the previous year. These searches made up 7.4% of all New Zealand alcohol-free drink brand searches, placing Free Spirit fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about alcohol-free drink brands, Free Spirit appeared in one of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

Free Spirit is the fifth most searched of 9 competitors and the eighth most recommended in AI answers.

  1. ZefferShare of searches 24.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AF DrinksShare of searches 23.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. SeedlipShare of searches 12.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. EdenvaleShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Free SpiritShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top alcohol-free drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Free Spirit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Free Spirit is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Garage Project TINY2nd
  3. Edenvale3rd
  4. AF Drinks4th
  5. Lyre's5th
  6. Heineken 0.06th
  7. Seedlip7th
  8. Free Spirit8th
  9. Steinlager Zero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AF Drinks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edenvale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garage Project TINY3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lyre's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken 0.02 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seedlip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Spirit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alcohol-free drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which alcohol-free drink brands compete with Free Spirit?

Free Spirit against alcohol-free drink brands in New Zealand, by month

Share of searches by month for Zeffer, AF Drinks, Seedlip, Edenvale, Free Spirit, Steinlager Zero, Lyre's, Garage Project TINY, Heineken 0.0. The figures are in the table below the chart.

View monthly share of searches table
MonthZefferAF DrinksSeedlipEdenvaleFree SpiritSteinlager ZeroLyre'sGarage Project TINYHeineken 0.0
Oct 202517.6%44.1%9.8%4.4%5.8%6.1%3.4%5.8%3.1%
Nov 202525.4%33.4%12.4%4.7%6%4.7%3.3%6.4%3.7%
Dec 202522.4%38.5%13.7%4.3%3.4%4.1%4.8%5.3%3.6%
Jan 202623.6%27.9%14%5.4%7%6.6%5.4%7%3.1%
Feb 202623.3%32.9%11%5%6.4%6.8%4.6%5.9%4.1%
Mar 202623.8%34.4%9%5.5%5.5%8.6%3.9%5.9%3.5%
Apr 202622.5%32.4%8.8%6.6%7.7%6.6%5.5%6.6%3.3%
May 202618%32.2%14.2%7.7%8.2%5.5%6%4.9%3.3%
Jun 202620.5%28.9%13.3%7.2%9%6%3.6%6.6%4.8%
Jul 20266.4%9.3%4.3%2.3%69.8%2.3%1.7%2.7%1.2%
Aug 202631.5%24.4%8.6%6.1%8.6%6.1%5.1%5.6%4.1%
Sep 202624.1%23.6%12.8%8.9%7.4%6.9%6.4%5.4%4.4%

  1. 1.Zeffer

    24.1%

    Held 1st. 490 estimated branded searches, -21% vs prior month. Share -7.3 points.

  2. 2.AF Drinks

    23.6%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Seedlip

    12.8%

    Moved from 4th to 3rd. 260 estimated branded searches, +52.9% vs prior month. Share +4.2 points.

  4. 4.Edenvale

    8.9%

    Moved from 5th to 4th. 180 estimated branded searches, +50% vs prior month. Share +2.8 points.

  5. 5.Free Spirit

    7.4%

    Moved from 3rd to 5th. 150 estimated branded searches, -11.8% vs prior month. Share -1.2 points.

  6. 6.Steinlager Zero

    6.9%

    Held 6th. 140 estimated branded searches, +16.7% vs prior month. Share +0.8 points.

  7. 7.Lyre's

    6.4%

    Moved from 8th to 7th. 130 estimated branded searches, +30% vs prior month. Share +1.3 points.

  8. 8.Garage Project TINY

    5.4%

    Moved from 7th to 8th. 110 estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Heineken 0.0

    4.4%

    Held 9th. 90 estimated branded searches, +12.5% vs prior month. Share +0.4 points.

Compare popularity between Free Spirit and its closest rivals

Every comparison with Free Spirit

8 comparisons

How has branded search demand for Free Spirit changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Free Spirit in New Zealand fell from 170 to 150.
  • Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands in New Zealand increased from 5.8% to 7.4%.
  • Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands in New Zealand peaked at 69.8% in July 2026 and was lowest at 3.4% in December 2025.

How did search popularity change for New Zealand alcohol-free drink brands in September 2026?

6 changes

  1. In September 2026, Seedlip overtook Free Spirit to rank 3rd among alcohol-free drink brands in New Zealand, with 12.8% of the searches.

  2. In September 2026, Edenvale overtook Free Spirit to rank 4th among alcohol-free drink brands in New Zealand, with 8.9% of the searches.

  3. In September 2026, Lyre's overtook Garage Project TINY to rank 7th among alcohol-free drink brands in New Zealand, with 6.4% of the searches.

  4. In September 2026, Steinlager Zero gained share of searches among alcohol-free drink brands in New Zealand, from 6.1% to 6.9%.

  5. In September 2026, Zeffer lost share of searches among alcohol-free drink brands in New Zealand, from 31.5% to 24.1%.

  6. In September 2026, Free Spirit lost share of searches among alcohol-free drink brands in New Zealand, from 8.6% to 7.4%.

How are Free Spirit’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Free Spirit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • free spirit
  • free spirit drinks

Do you work for Free Spirit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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