Brandwave

Edenvale vs Free Spirit:Which is more popular?

In September 2026, Edenvale had more branded searches than Free Spirit among alcohol-free drink brands in New Zealand. Edenvale had about 180 branded searches, while Free Spirit had 150. Edenvale made up 8.9% of all alcohol-free drink brand searches we track, and Free Spirit accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Edenvale appeared in three of the five answers and Free Spirit in one. Edenvale was mentioned before Free Spirit in every answer that named either.

Among alcohol-free drink brands in New Zealand in September 2026

Who do people search for more?

Edenvale, about 20% more searches than Free Spirit

Edenvale 180 searchesFree Spirit 150 searches

Who does AI mention more?

Edenvale, mentioned in 3 of 5 answers, Free Spirit in 1

Edenvale in 3 of 5Free Spirit in 1 of 5

Who does AI recommend more?

Edenvale, named ahead of Free Spirit in 3 of 3 answers

Edenvale first in 3Free Spirit never first

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Top alcohol-free drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Edenvale was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Free Spirit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edenvale was listed before Free Spirit in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Garage Project TINY2nd
  3. Edenvale3rd
  4. AF Drinks4th
  5. Lyre's5th
  6. Heineken 0.06th
  7. Seedlip7th
  8. Free Spirit8th
  9. Steinlager Zero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AF Drinks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edenvale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garage Project TINY3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lyre's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken 0.02 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seedlip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Spirit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alcohol-free drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Edenvale or Free Spirit more popular in search?

This chart shows how often people search Google for Edenvale and Free Spirit by name. Each line represents a brand's share of searches for all nine alcohol-free drink brands we track, month by month, from searches in New Zealand.

Edenvale and Free Spirit among alcohol-free drink brands in New Zealand, by month

Share of searches by month for Edenvale, Free Spirit. The figures are in the table below the chart.

View monthly share of searches table
MonthZefferAF DrinksSeedlipEdenvaleFree SpiritSteinlager ZeroLyre'sGarage Project TINYHeineken 0.0
Oct 202517.6%44.1%9.8%4.4%5.8%6.1%3.4%5.8%3.1%
Nov 202525.4%33.4%12.4%4.7%6%4.7%3.3%6.4%3.7%
Dec 202522.4%38.5%13.7%4.3%3.4%4.1%4.8%5.3%3.6%
Jan 202623.6%27.9%14%5.4%7%6.6%5.4%7%3.1%
Feb 202623.3%32.9%11%5%6.4%6.8%4.6%5.9%4.1%
Mar 202623.8%34.4%9%5.5%5.5%8.6%3.9%5.9%3.5%
Apr 202622.5%32.4%8.8%6.6%7.7%6.6%5.5%6.6%3.3%
May 202618%32.2%14.2%7.7%8.2%5.5%6%4.9%3.3%
Jun 202620.5%28.9%13.3%7.2%9%6%3.6%6.6%4.8%
Jul 20266.4%9.3%4.3%2.3%69.8%2.3%1.7%2.7%1.2%
Aug 202631.5%24.4%8.6%6.1%8.6%6.1%5.1%5.6%4.1%
Sep 202624.1%23.6%12.8%8.9%7.4%6.9%6.4%5.4%4.4%

How has the Edenvale and Free Spirit comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Edenvale took it in December 2025, Free Spirit took it in January 2026, Edenvale took it in September 2026.
  • Across the 12 months ending September 2026, Edenvale’s share of searches among alcohol-free drink brands in New Zealand moved from 4.4% to 8.9%, and its estimated monthly branded searches moved from 130 to 180.
  • Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands in New Zealand moved from 5.8% to 7.4%, and its estimated monthly branded searches moved from 170 to 150.

How did search popularity change for New Zealand alcohol-free drink brands in September 2026?

3 changes

  1. In September 2026, Seedlip overtook Free Spirit to rank 3rd among alcohol-free drink brands in New Zealand, with 12.8% of the searches.

  2. In September 2026, Edenvale overtook Free Spirit to rank 4th among alcohol-free drink brands in New Zealand, with 8.9% of the searches.

  3. In September 2026, Free Spirit lost share of searches among alcohol-free drink brands in New Zealand, from 8.6% to 7.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Edenvale’s and Free Spirit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Edenvale

2 branded search terms

  • edenvale
  • edenvale wine

Free Spirit

2 branded search terms

  • free spirit
  • free spirit drinks

How the Brand Demand Index is measured

Other head-to-heads among alcohol-free drink brands

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