How popular isFree Spirit in search?
In August 2026, there were an estimated 0 branded searches for Free Spirit in New Zealand. Free Spirit holds 0% estimated Share of Search among New Zealand alcohol-free drink brands and is ranked 5th of 5 competitors for search popularity.
Lyre's87.5%Seedlip7.3%
Steinlager Zero3.1%
Heineken 0.02.1%Free Spirit0%
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Which alcohol-free drink brands compete with Free Spirit?
Share of Search by month for Lyre's, Seedlip, Steinlager Zero, Heineken 0.0, Free Spirit. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyre's | Seedlip | Steinlager Zero | Heineken 0.0 | Free Spirit |
|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 1.4% | 0.59% | 0.3% | 0% |
| Nov 2025 | 77.1% | 15.7% | 3.9% | 3% | 0.28% |
| Dec 2025 | 72.2% | 21.3% | 3.4% | 3% | 0% |
| Jan 2026 | 77.4% | 15.5% | 4.6% | 2.2% | 0.27% |
| Feb 2026 | 84.3% | 9.8% | 3.8% | 2.3% | 0% |
| Mar 2026 | 83.5% | 8.6% | 5.4% | 2.2% | 0.25% |
| Apr 2026 | 86.1% | 8% | 3.7% | 1.9% | 0.31% |
| May 2026 | 86.3% | 9.1% | 2.5% | 1.5% | 0.51% |
| Jun 2026 | 83.5% | 10.4% | 3% | 2.4% | 0.61% |
| Jul 2026 | 87.3% | 7.8% | 3.1% | 1.6% | 0.26% |
| Aug 2026 | 87.5% | 7.3% | 3.1% | 2.1% | 0% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.5% | 3.4K | +0.3% | +0.3 points | |
| 2, held 2nd | 7.3% | 280 | -6.7% | -0.5 points | |
| 3, held 3rd | 3.1% | 120 | 0% | 0 points | |
| 4, held 4th | 2.1% | 80 | +33.3% | +0.5 points | |
| 5, held 5th | 0% | 0 | -100% | -0.3 points |
1.
Lyre's87.5%
held 1st · 3.4K estimated branded searches · +0.3% vs prior month · +0.3 points
2.
7.3%
held 2nd · 280 estimated branded searches · -6.7% vs prior month · -0.5 points
3.1%
held 3rd · 120 estimated branded searches · 0% vs prior month · 0 points
2.1%
held 4th · 80 estimated branded searches · +33.3% vs prior month · +0.5 points
0%
held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points
Compare search popularity between Free Spirit and its closest rivals
How has branded search demand for Free Spirit changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Free Spirit in New Zealand held steady at 0.
- Across the 11 months ending August 2026, Free Spirit’s estimated Share of Search among alcohol-free drink brands in New Zealand held steady at 0%.
How did search popularity change for New Zealand alcohol-free drink brands in August 2026?
4 changes
In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.
In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%.
Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.
Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.
How is Free Spirit measured?
Brandwave collects information about searches that people make online using Free Spirit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- free spirit drinks
- free spirit non alcoholic
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Is Free Spirit your brand?
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