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Alcohol-free drink brands in New Zealand:Which brands are most popular in search?

In August 2026, Lyre's was the most searched among alcohol-free drink brands in New Zealand, with an estimated 3.4K branded searches and 87.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Lyre's87.5%
  2. Seedlip7.3%
  3. Steinlager Zero3.1%
  4. Heineken 0.02.1%
  5. Free Spirit0%

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Share of SearchLeaderboard

Compare the alcohol-free beer, wine and spirits brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among alcohol-free drink brands in New Zealand, by month

Share of Search by month for Lyre's, Seedlip, Steinlager Zero, Heineken 0.0. The figures are in the table below the chart.

View monthly share of search table
MonthLyre'sSeedlipSteinlager ZeroHeineken 0.0Free Spirit
Oct 202597.7%1.4%0.59%0.3%0%
Nov 202577.1%15.7%3.9%3%0.28%
Dec 202572.2%21.3%3.4%3%0%
Jan 202677.4%15.5%4.6%2.2%0.27%
Feb 202684.3%9.8%3.8%2.3%0%
Mar 202683.5%8.6%5.4%2.2%0.25%
Apr 202686.1%8%3.7%1.9%0.31%
May 202686.3%9.1%2.5%1.5%0.51%
Jun 202683.5%10.4%3%2.4%0.61%
Jul 202687.3%7.8%3.1%1.6%0.26%
Aug 202687.5%7.3%3.1%2.1%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Lyre's

    87.5%

    held 1st · 3.4K estimated branded searches · +0.3% vs prior month · +0.3 points

  2. 2.Seedlip

    7.3%

    held 2nd · 280 estimated branded searches · -6.7% vs prior month · -0.5 points

  3. 3.Steinlager Zero

    3.1%

    held 3rd · 120 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Heineken 0.0

    2.1%

    held 4th · 80 estimated branded searches · +33.3% vs prior month · +0.5 points

  5. 5.Free Spirit

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among alcohol-free drink brands in New Zealand?

In August 2026, Lyre's was the most searched among alcohol-free drink brands in New Zealand, with an estimated 3.4K branded searches and 87.5% estimated Share of Search within this set. Seedlip is in 2nd place, 80.3 percentage points behind at 7.3% Share of Search.

New Zealand alcohol-free drink brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lyre's97.7% → 87.5%97.7%Oct 202572.2%Dec 20251st
Seedlip1.4% → 7.3%21.3%Dec 20251.4%Oct 20252nd
Steinlager Zero0.59% → 3.1%5.4%Mar 20260.59%Oct 20253rd
Heineken 0.00.3% → 2.1%3%Dec 20250.3%Oct 20254th
Free Spirit0%0.61%Jun 20260%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand decreased from 97.7% to 87.5%.
  • Across the 11 months ending August 2026, Seedlip’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 1.4% to 7.3%.
  • Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 0.59% to 3.1%.
  • Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 0.3% to 2.1%.
  • Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 97.7% in October 2025 and was lowest at 72.2% in December 2025.
  • Across the 11 months ending August 2026, Seedlip’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 21.3% in December 2025 and was lowest at 1.4% in October 2025.
  • Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 5.4% in March 2026 and was lowest at 0.59% in October 2025.
  • Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 3% in December 2025 and was lowest at 0.3% in October 2025.
  • Across the 11 months ending August 2026, Free Spirit held steady: its estimated Share of Search among alcohol-free drink brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand alcohol-free drink brands in August 2026?

  1. In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.

  2. In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%.

  3. Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.

  4. Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.

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