Steinlager Zero vs Zeffer:Which is more popular?
In September 2026, Zeffer had more branded searches than Steinlager Zero among alcohol-free drink brands in New Zealand. Zeffer had about 490 branded searches, while Steinlager Zero had 140. Zeffer made up 24.1% of all alcohol-free drink brand searches we track, and Steinlager Zero accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Zeffer appeared in three of the five answers and Steinlager Zero in none.
Who do people search for more?
Zeffer, about 4 searches for every 1 for Steinlager Zero
Who does AI mention more?
Zeffer, mentioned in 3 of 5 answers, Steinlager Zero in 0
Who does AI recommend more?
Zeffer, the only one of the two named
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Steinlager Zero did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zeffer1st
Garage Project TINY2nd
Edenvale3rd- AF Drinks4th
Lyre's5th
Heineken 0.06th
Seedlip7th
Free Spirit8th
Steinlager Zero–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AF Drinks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Edenvale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Garage Project TINY3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Heineken 0.02 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seedlip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best alcohol-free drink brands in New Zealand?”
Asked ChatGPT
“What's the best alcohol-free drink brand in New Zealand for social drinking?”
Searched Google, AI Overview
“alcohol free drinks nz”
Searched Google, AI Overview
“non alcoholic beer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Steinlager Zero or Zeffer more popular in search?
This chart shows how often people search Google for Steinlager Zero and Zeffer by name. Each line represents a brand's share of searches for all nine alcohol-free drink brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zeffer, Steinlager Zero. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zeffer | AF Drinks | Seedlip | Edenvale | Free Spirit | Steinlager Zero | Lyre's | Garage Project TINY | Heineken 0.0 |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 44.1% | 9.8% | 4.4% | 5.8% | 6.1% | 3.4% | 5.8% | 3.1% |
| Nov 2025 | 25.4% | 33.4% | 12.4% | 4.7% | 6% | 4.7% | 3.3% | 6.4% | 3.7% |
| Dec 2025 | 22.4% | 38.5% | 13.7% | 4.3% | 3.4% | 4.1% | 4.8% | 5.3% | 3.6% |
| Jan 2026 | 23.6% | 27.9% | 14% | 5.4% | 7% | 6.6% | 5.4% | 7% | 3.1% |
| Feb 2026 | 23.3% | 32.9% | 11% | 5% | 6.4% | 6.8% | 4.6% | 5.9% | 4.1% |
| Mar 2026 | 23.8% | 34.4% | 9% | 5.5% | 5.5% | 8.6% | 3.9% | 5.9% | 3.5% |
| Apr 2026 | 22.5% | 32.4% | 8.8% | 6.6% | 7.7% | 6.6% | 5.5% | 6.6% | 3.3% |
| May 2026 | 18% | 32.2% | 14.2% | 7.7% | 8.2% | 5.5% | 6% | 4.9% | 3.3% |
| Jun 2026 | 20.5% | 28.9% | 13.3% | 7.2% | 9% | 6% | 3.6% | 6.6% | 4.8% |
| Jul 2026 | 6.4% | 9.3% | 4.3% | 2.3% | 69.8% | 2.3% | 1.7% | 2.7% | 1.2% |
| Aug 2026 | 31.5% | 24.4% | 8.6% | 6.1% | 8.6% | 6.1% | 5.1% | 5.6% | 4.1% |
| Sep 2026 | 24.1% | 23.6% | 12.8% | 8.9% | 7.4% | 6.9% | 6.4% | 5.4% | 4.4% |
How has the Steinlager Zero and Zeffer comparison changed over the last 12 months?
3 findings
- Zeffer was ahead of Steinlager Zero in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Steinlager Zero’s share of searches among alcohol-free drink brands in New Zealand moved from 6.1% to 6.9%, and its estimated monthly branded searches moved from 180 to 140.
- Across the 12 months ending September 2026, Zeffer’s share of searches among alcohol-free drink brands in New Zealand moved from 17.6% to 24.1%, and its estimated monthly branded searches moved from 520 to 490.
How did search popularity change for New Zealand alcohol-free drink brands in September 2026?
2 changes
In September 2026, Steinlager Zero gained share of searches among alcohol-free drink brands in New Zealand, from 6.1% to 6.9%.
In September 2026, Zeffer lost share of searches among alcohol-free drink brands in New Zealand, from 31.5% to 24.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Steinlager Zero’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Steinlager Zero
3 branded search terms
- steinlager 0
- steinlager zero
- steinlager zero alcohol
Zeffer
2 branded search terms
- zeffer
- zeffer 0 cider
Other head-to-heads among alcohol-free drink brands
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