Free Spirit vs Heineken 0.0:Which is more popular by branded search in New Zealand?
In August 2026, Heineken 0.0 had more branded searches than Free Spirit among alcohol-free drink brands in New Zealand. Heineken 0.0 was estimated to have 80 branded searches compared to Free Spirit’s 0, and held a 2.1% Share of Search versus Free Spirit’s 0%.
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Which is more popular in search, Free Spirit or Heineken 0.0?
Compare the alcohol-free beer, wine and spirits brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heineken 0.0, Free Spirit. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyre's | Seedlip | Steinlager Zero | Heineken 0.0 | Free Spirit |
|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 1.4% | 0.59% | 0.3% | 0% |
| Nov 2025 | 77.1% | 15.7% | 3.9% | 3% | 0.28% |
| Dec 2025 | 72.2% | 21.3% | 3.4% | 3% | 0% |
| Jan 2026 | 77.4% | 15.5% | 4.6% | 2.2% | 0.27% |
| Feb 2026 | 84.3% | 9.8% | 3.8% | 2.3% | 0% |
| Mar 2026 | 83.5% | 8.6% | 5.4% | 2.2% | 0.25% |
| Apr 2026 | 86.1% | 8% | 3.7% | 1.9% | 0.31% |
| May 2026 | 86.3% | 9.1% | 2.5% | 1.5% | 0.51% |
| Jun 2026 | 83.5% | 10.4% | 3% | 2.4% | 0.61% |
| Jul 2026 | 87.3% | 7.8% | 3.1% | 1.6% | 0.26% |
| Aug 2026 | 87.5% | 7.3% | 3.1% | 2.1% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Free Spirit and Heineken 0.0 comparison changed over the last 12 months?
3 findings
- Heineken 0.0 was ahead of Free Spirit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Free Spirit’s estimated Share of Search among alcohol-free drink brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand moved from 0.3% to 2.1%, and its estimated monthly branded searches moved from 90 to 80.
How did search popularity change for New Zealand alcohol-free drink brands in August 2026?
1 change
In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Free Spirit’s and Heineken 0.0’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Free Spirit
2 branded search terms
- free spirit drinks
- free spirit non alcoholic
Heineken 0.0
2 branded search terms
- heineken zero alcohol
- heineken00
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