How popular isHeineken 0.0 in search?
In August 2026, there were an estimated 80 branded searches for Heineken 0.0 in New Zealand which is down 11.1% over the last 11 months. Heineken 0.0 holds 2.1% estimated Share of Search among New Zealand alcohol-free drink brands and is ranked 4th of 5 competitors for search popularity.
Lyre's87.5%Seedlip7.3%
Steinlager Zero3.1%
Heineken 0.02.1%Free Spirit0%
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Which alcohol-free drink brands compete with Heineken 0.0?
Share of Search by month for Lyre's, Seedlip, Steinlager Zero, Heineken 0.0. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyre's | Seedlip | Steinlager Zero | Heineken 0.0 | Free Spirit |
|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 1.4% | 0.59% | 0.3% | 0% |
| Nov 2025 | 77.1% | 15.7% | 3.9% | 3% | 0.28% |
| Dec 2025 | 72.2% | 21.3% | 3.4% | 3% | 0% |
| Jan 2026 | 77.4% | 15.5% | 4.6% | 2.2% | 0.27% |
| Feb 2026 | 84.3% | 9.8% | 3.8% | 2.3% | 0% |
| Mar 2026 | 83.5% | 8.6% | 5.4% | 2.2% | 0.25% |
| Apr 2026 | 86.1% | 8% | 3.7% | 1.9% | 0.31% |
| May 2026 | 86.3% | 9.1% | 2.5% | 1.5% | 0.51% |
| Jun 2026 | 83.5% | 10.4% | 3% | 2.4% | 0.61% |
| Jul 2026 | 87.3% | 7.8% | 3.1% | 1.6% | 0.26% |
| Aug 2026 | 87.5% | 7.3% | 3.1% | 2.1% | 0% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.5% | 3.4K | +0.3% | +0.3 points | |
| 2, held 2nd | 7.3% | 280 | -6.7% | -0.5 points | |
| 3, held 3rd | 3.1% | 120 | 0% | 0 points | |
| 4, held 4th | 2.1% | 80 | +33.3% | +0.5 points | |
| 5, held 5th | 0% | 0 | -100% | -0.3 points |
1.
Lyre's87.5%
held 1st · 3.4K estimated branded searches · +0.3% vs prior month · +0.3 points
2.
7.3%
held 2nd · 280 estimated branded searches · -6.7% vs prior month · -0.5 points
3.1%
held 3rd · 120 estimated branded searches · 0% vs prior month · 0 points
2.1%
held 4th · 80 estimated branded searches · +33.3% vs prior month · +0.5 points
0%
held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points
Compare search popularity between Heineken 0.0 and its closest rivals
How has branded search demand for Heineken 0.0 changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Heineken 0.0 in New Zealand fell from 90 to 80.
- Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 0.3% to 2.1%.
- Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 3% in December 2025 and was lowest at 0.3% in October 2025.
How did search popularity change for New Zealand alcohol-free drink brands in August 2026?
4 changes
In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.
In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%.
Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.
Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.
How is Heineken 0.0 measured?
Brandwave collects information about searches that people make online using Heineken 0.0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- heineken zero alcohol
- heineken00
Who owns Heineken 0.0?
Heineken 0.0 is owned by Heineken. Brandwave also tracks Heineken, owned by the same company, in New Zealand.
Do you work for Heineken 0.0? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Heineken 0.0 your brand?
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