Heineken 0.0 vs Zeffer:Which is more popular?
In September 2026, Zeffer had more branded searches than Heineken 0.0 among alcohol-free drink brands in New Zealand. Zeffer had about 490 branded searches, while Heineken 0.0 had 90. Zeffer made up 24.1% of all alcohol-free drink brand searches we track, and Heineken 0.0 accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Zeffer appeared in three of the five answers and Heineken 0.0 in two. Zeffer was mentioned before Heineken 0.0 in every answer that named either.
Who do people search for more?
Zeffer, about 5 searches for every 1 for Heineken 0.0
Who does AI mention more?
Zeffer, mentioned in 3 of 5 answers, Heineken 0.0 in 2
Who does AI recommend more?
Zeffer, named ahead of Heineken 0.0 in 3 of 3 answers
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Heineken 0.0 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zeffer was listed before Heineken 0.0 in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zeffer1st
Garage Project TINY2nd
Edenvale3rd- AF Drinks4th
Lyre's5th
Heineken 0.06th
Seedlip7th
Free Spirit8th
Steinlager Zero–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AF Drinks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Edenvale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Garage Project TINY3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Heineken 0.02 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seedlip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best alcohol-free drink brands in New Zealand?”
Asked ChatGPT
“What's the best alcohol-free drink brand in New Zealand for social drinking?”
Searched Google, AI Overview
“alcohol free drinks nz”
Searched Google, AI Overview
“non alcoholic beer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Heineken 0.0 or Zeffer more popular in search?
This chart shows how often people search Google for Heineken 0.0 and Zeffer by name. Each line represents a brand's share of searches for all nine alcohol-free drink brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zeffer, Heineken 0.0. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zeffer | AF Drinks | Seedlip | Edenvale | Free Spirit | Steinlager Zero | Lyre's | Garage Project TINY | Heineken 0.0 |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 44.1% | 9.8% | 4.4% | 5.8% | 6.1% | 3.4% | 5.8% | 3.1% |
| Nov 2025 | 25.4% | 33.4% | 12.4% | 4.7% | 6% | 4.7% | 3.3% | 6.4% | 3.7% |
| Dec 2025 | 22.4% | 38.5% | 13.7% | 4.3% | 3.4% | 4.1% | 4.8% | 5.3% | 3.6% |
| Jan 2026 | 23.6% | 27.9% | 14% | 5.4% | 7% | 6.6% | 5.4% | 7% | 3.1% |
| Feb 2026 | 23.3% | 32.9% | 11% | 5% | 6.4% | 6.8% | 4.6% | 5.9% | 4.1% |
| Mar 2026 | 23.8% | 34.4% | 9% | 5.5% | 5.5% | 8.6% | 3.9% | 5.9% | 3.5% |
| Apr 2026 | 22.5% | 32.4% | 8.8% | 6.6% | 7.7% | 6.6% | 5.5% | 6.6% | 3.3% |
| May 2026 | 18% | 32.2% | 14.2% | 7.7% | 8.2% | 5.5% | 6% | 4.9% | 3.3% |
| Jun 2026 | 20.5% | 28.9% | 13.3% | 7.2% | 9% | 6% | 3.6% | 6.6% | 4.8% |
| Jul 2026 | 6.4% | 9.3% | 4.3% | 2.3% | 69.8% | 2.3% | 1.7% | 2.7% | 1.2% |
| Aug 2026 | 31.5% | 24.4% | 8.6% | 6.1% | 8.6% | 6.1% | 5.1% | 5.6% | 4.1% |
| Sep 2026 | 24.1% | 23.6% | 12.8% | 8.9% | 7.4% | 6.9% | 6.4% | 5.4% | 4.4% |
How has the Heineken 0.0 and Zeffer comparison changed over the last 12 months?
3 findings
- Zeffer was ahead of Heineken 0.0 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heineken 0.0’s share of searches among alcohol-free drink brands in New Zealand moved from 3.1% to 4.4%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, Zeffer’s share of searches among alcohol-free drink brands in New Zealand moved from 17.6% to 24.1%, and its estimated monthly branded searches moved from 520 to 490.
How did search popularity change for New Zealand alcohol-free drink brands in September 2026?
1 change
In September 2026, Zeffer lost share of searches among alcohol-free drink brands in New Zealand, from 31.5% to 24.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Heineken 0.0’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heineken 0.0
2 branded search terms
- heineken zero alcohol
- heineken00
Zeffer
2 branded search terms
- zeffer
- zeffer 0 cider
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