Heineken 0.0 vs Steinlager Zero:Which is more popular by branded search in New Zealand?
In August 2026, Steinlager Zero had more branded searches than Heineken 0.0 among alcohol-free drink brands in New Zealand. Steinlager Zero was estimated to have 120 branded searches compared to Heineken 0.0’s 80, and held a 3.1% Share of Search versus Heineken 0.0’s 2.1%.
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Which is more popular in search, Heineken 0.0 or Steinlager Zero?
Compare the alcohol-free beer, wine and spirits brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steinlager Zero, Heineken 0.0. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyre's | Seedlip | Steinlager Zero | Heineken 0.0 | Free Spirit |
|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 1.4% | 0.59% | 0.3% | 0% |
| Nov 2025 | 77.1% | 15.7% | 3.9% | 3% | 0.28% |
| Dec 2025 | 72.2% | 21.3% | 3.4% | 3% | 0% |
| Jan 2026 | 77.4% | 15.5% | 4.6% | 2.2% | 0.27% |
| Feb 2026 | 84.3% | 9.8% | 3.8% | 2.3% | 0% |
| Mar 2026 | 83.5% | 8.6% | 5.4% | 2.2% | 0.25% |
| Apr 2026 | 86.1% | 8% | 3.7% | 1.9% | 0.31% |
| May 2026 | 86.3% | 9.1% | 2.5% | 1.5% | 0.51% |
| Jun 2026 | 83.5% | 10.4% | 3% | 2.4% | 0.61% |
| Jul 2026 | 87.3% | 7.8% | 3.1% | 1.6% | 0.26% |
| Aug 2026 | 87.5% | 7.3% | 3.1% | 2.1% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Heineken 0.0 and Steinlager Zero comparison changed over the last 12 months?
3 findings
- Steinlager Zero was ahead of Heineken 0.0 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand moved from 0.3% to 2.1%, and its estimated monthly branded searches moved from 90 to 80.
- Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand moved from 0.59% to 3.1%, and its estimated monthly branded searches moved from 180 to 120.
How did search popularity change for New Zealand alcohol-free drink brands in August 2026?
2 changes
In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.
Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heineken 0.0’s and Steinlager Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heineken 0.0
2 branded search terms
- heineken zero alcohol
- heineken00
Steinlager Zero
3 branded search terms
- steinlager 0
- steinlager zero
- steinlager zero alcohol
Put your own brand in this comparison
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