Heineken 0.0 vs Lyre's:Which is more popular by branded search in New Zealand?
In August 2026, Lyre's had more branded searches than Heineken 0.0 among alcohol-free drink brands in New Zealand. Lyre's was estimated to have 3.4K branded searches compared to Heineken 0.0’s 80, and held an 87.5% Share of Search versus Heineken 0.0’s 2.1%.
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Which is more popular in search, Heineken 0.0 or Lyre's?
Compare the alcohol-free beer, wine and spirits brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lyre's, Heineken 0.0. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyre's | Seedlip | Steinlager Zero | Heineken 0.0 | Free Spirit |
|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 1.4% | 0.59% | 0.3% | 0% |
| Nov 2025 | 77.1% | 15.7% | 3.9% | 3% | 0.28% |
| Dec 2025 | 72.2% | 21.3% | 3.4% | 3% | 0% |
| Jan 2026 | 77.4% | 15.5% | 4.6% | 2.2% | 0.27% |
| Feb 2026 | 84.3% | 9.8% | 3.8% | 2.3% | 0% |
| Mar 2026 | 83.5% | 8.6% | 5.4% | 2.2% | 0.25% |
| Apr 2026 | 86.1% | 8% | 3.7% | 1.9% | 0.31% |
| May 2026 | 86.3% | 9.1% | 2.5% | 1.5% | 0.51% |
| Jun 2026 | 83.5% | 10.4% | 3% | 2.4% | 0.61% |
| Jul 2026 | 87.3% | 7.8% | 3.1% | 1.6% | 0.26% |
| Aug 2026 | 87.5% | 7.3% | 3.1% | 2.1% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Heineken 0.0 and Lyre's comparison changed over the last 12 months?
3 findings
- Lyre's was ahead of Heineken 0.0 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand moved from 0.3% to 2.1%, and its estimated monthly branded searches moved from 90 to 80.
- Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand moved from 97.7% to 87.5%, and its estimated monthly branded searches moved from 29.8K to 3.4K.
How did search popularity change for New Zealand alcohol-free drink brands in August 2026?
2 changes
In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.
Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heineken 0.0’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heineken 0.0
2 branded search terms
- heineken zero alcohol
- heineken00
Lyre's
9 branded search terms
- lyre's
- lyres
- lyres 0%
- lyres alcohol free
- lyres gin
- lyres italian spritz
- lyres near me
- lyres non alcoholic
- lyres nz
Put your own brand in this comparison
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