Brandwave

How popular isLyre's in search?

In August 2026, there were an estimated 3.4K branded searches for Lyre's in New Zealand which is down 88.7% over the last 11 months. Lyre's holds 87.5% estimated Share of Search among New Zealand alcohol-free drink brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Lyre's87.5%
  2. Seedlip7.3%
  3. Steinlager Zero3.1%
  4. Heineken 0.02.1%
  5. Free Spirit0%
Lyre's website (opens in a new tab)

Follow Lyre's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which alcohol-free drink brands compete with Lyre's?

Lyre's against alcohol-free drink brands in New Zealand, by month

Share of Search by month for Lyre's, Seedlip, Steinlager Zero, Heineken 0.0. The figures are in the table below the chart.

View monthly share of search table
MonthLyre'sSeedlipSteinlager ZeroHeineken 0.0Free Spirit
Oct 202597.7%1.4%0.59%0.3%0%
Nov 202577.1%15.7%3.9%3%0.28%
Dec 202572.2%21.3%3.4%3%0%
Jan 202677.4%15.5%4.6%2.2%0.27%
Feb 202684.3%9.8%3.8%2.3%0%
Mar 202683.5%8.6%5.4%2.2%0.25%
Apr 202686.1%8%3.7%1.9%0.31%
May 202686.3%9.1%2.5%1.5%0.51%
Jun 202683.5%10.4%3%2.4%0.61%
Jul 202687.3%7.8%3.1%1.6%0.26%
Aug 202687.5%7.3%3.1%2.1%0%
Sep 2026—————

  1. 1.Lyre's

    87.5%

    held 1st · 3.4K estimated branded searches · +0.3% vs prior month · +0.3 points

  2. 2.Seedlip

    7.3%

    held 2nd · 280 estimated branded searches · -6.7% vs prior month · -0.5 points

  3. 3.Steinlager Zero

    3.1%

    held 3rd · 120 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Heineken 0.0

    2.1%

    held 4th · 80 estimated branded searches · +33.3% vs prior month · +0.5 points

  5. 5.Free Spirit

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points

Compare search popularity between Lyre's and its closest rivals

How has branded search demand for Lyre's changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lyre's in New Zealand fell from 29.8K to 3.4K.
  • Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand decreased from 97.7% to 87.5%.
  • Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 97.7% in October 2025 and was lowest at 72.2% in December 2025.

How did search popularity change for New Zealand alcohol-free drink brands in August 2026?

  1. In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.

  2. In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%.

  3. Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.

  4. Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.

How is Lyre's measured?

Brandwave collects information about searches that people make online using Lyre's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • lyre's
  • lyres
  • lyres 0%
  • lyres alcohol free
  • lyres gin
  • lyres italian spritz
  • lyres near me
  • lyres non alcoholic
  • lyres nz

Do you work for Lyre's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lyre's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record