Parrotdog vs Steinlager Zero:Which is more popular in New Zealand?
In October 2026, Steinlager Zero had more branded searches than Parrotdog among non-alcoholic beer brands in New Zealand. Steinlager Zero had about 170 branded searches, while Parrotdog had 10. Steinlager Zero made up 7.2% of all non-alcoholic beer brand searches we track, and Parrotdog accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Parrotdog appeared in two of the five answers and Steinlager Zero in none.
Who do people search for more?
Steinlager Zero, about 17 searches for every 1 for Parrotdog
Who does AI mention more?
Parrotdog, mentioned in 2 of 5 answers, Steinlager Zero in 0
Who does AI recommend more?
Parrotdog, the only one of the two named
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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Parrotdog was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Steinlager Zero did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garage Project TINY1st
State of Play2nd- Bach Brewing3rd
Heineken4th- Parrotdog5th
Corona Cero6th
Guinness7th
Asahi8th- Steinlager Zero–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garage Project TINY5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about non-alcoholic beer brands
5 answers
Asked ChatGPT
“Which non-alcoholic beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best non-alcoholic beer brands in New Zealand?”
Asked ChatGPT
“What's the best non-alcoholic beer brand in New Zealand for a better drink option?”
Searched Google, AI Overview
“alcohol free beer nz”
Searched Google, AI Overview
“non alcoholic beer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Parrotdog or Steinlager Zero more popular in search?
This chart shows how often people search Google for Parrotdog and Steinlager Zero by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Steinlager Zero, Parrotdog. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heineken | Corona Cero | State of Play | Guinness | Asahi | Garage Project TINY | Steinlager Zero | Bach Brewing | Parrotdog |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.1% | 10.7% | 16.3% | 16.3% | 5.1% | 9.7% | 3.6% | 8.7% | 0.51% |
| Dec 2025 | 29% | 12.9% | 15.7% | 14.1% | 6.9% | 8.9% | 3.6% | 8.5% | 0.4% |
| Jan 2026 | 26.1% | 12.8% | 23.6% | 10.3% | 6.4% | 8.9% | 4.4% | 6.9% | 0.49% |
| Feb 2026 | 34.9% | 12.2% | 15.1% | 10.5% | 7.6% | 7.6% | 5.2% | 6.4% | 0.58% |
| Mar 2026 | 29.7% | 10.4% | 15.8% | 12.9% | 7.9% | 7.4% | 6.9% | 8.4% | 0.5% |
| Apr 2026 | 29.4% | 11.9% | 18.2% | 9.8% | 7.7% | 8.4% | 6.3% | 7.7% | 0.7% |
| May 2026 | 26.7% | 34.3% | 12.4% | 5.7% | 6.2% | 4.3% | 3.3% | 6.7% | 0.48% |
| Jun 2026 | 36.6% | 12.2% | 15.1% | 8.1% | 10.5% | 6.4% | 4.1% | 6.4% | 0.58% |
| Jul 2026 | 29.2% | 12.9% | 19.3% | 10.4% | 10.4% | 6.9% | 3.5% | 6.9% | 0.5% |
| Aug 2026 | 31.3% | 17.6% | 17.6% | 9.9% | 7.1% | 6% | 3.8% | 6% | 0.55% |
| Sep 2026 | 30.2% | 12.7% | 23.4% | 9.8% | 6.8% | 5.4% | 4.4% | 6.8% | 0.49% |
| Oct 2026 | 31.8% | 16.5% | 13.6% | 8.9% | 8.5% | 7.2% | 7.2% | 5.9% | 0.42% |
Parrotdog sells other things too, so only its searches that name this product count here, like “parrotdog non alcoholic”.
How has branded search for Parrotdog and Steinlager Zero changed in New Zealand over the last 12 months?
3 findings
- Steinlager Zero was ahead of Parrotdog in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Parrotdog’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.51% to 0.42%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Steinlager Zero’s share of searches among non-alcoholic beer brands in New Zealand moved from 3.6% to 7.2%, and its estimated monthly branded searches moved from 70 to 170.
How did search popularity change for New Zealand non-alcoholic beer brands in October 2026?
1 change
In October 2026, Steinlager Zero overtook Bach Brewing to rank 7th among non-alcoholic beer brands in New Zealand, with 7.2% of the searches.
How are Parrotdog’s and Steinlager Zero’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Parrotdog’s and Steinlager Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Parrotdog
1 branded search term
- parrotdog non alcoholic
Steinlager Zero
1 branded search term
- steinlager zero
Other head-to-heads among non-alcoholic beer brands
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