Asahi vs Heineken:Which is more popular in New Zealand?
In October 2026, Heineken had more branded searches than Asahi among non-alcoholic beer brands in New Zealand. Heineken had about 750 branded searches, while Asahi had 200. Heineken made up 31.8% of all non-alcoholic beer brand searches we track, and Asahi accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Heineken appeared in all five answers and Asahi in two. Heineken was mentioned before Asahi in every answer.
Who do people search for more?
Heineken, about 4 searches for every 1 for Asahi
Who does AI mention more?
Heineken, mentioned in every answer we collected
Who does AI recommend more?
Heineken, named ahead of Asahi in every answer
Follow Asahi vs Heineken and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top non-alcoholic beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heineken appeared in all five answers. Asahi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Heineken was listed before Asahi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garage Project TINY1st
State of Play2nd- Bach Brewing3rd
- Heineken4th
Parrotdog5th
Corona Cero6th
Guinness7th
Asahi8th
Steinlager Zero–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garage Project TINY5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about non-alcoholic beer brands
5 answers
Asked ChatGPT
“Which non-alcoholic beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best non-alcoholic beer brands in New Zealand?”
Asked ChatGPT
“What's the best non-alcoholic beer brand in New Zealand for a better drink option?”
Searched Google, AI Overview
“alcohol free beer nz”
Searched Google, AI Overview
“non alcoholic beer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Asahi or Heineken more popular in search?
This chart shows how often people search Google for Asahi and Heineken by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Heineken, Asahi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heineken | Corona Cero | State of Play | Guinness | Asahi | Garage Project TINY | Steinlager Zero | Bach Brewing | Parrotdog |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.1% | 10.7% | 16.3% | 16.3% | 5.1% | 9.7% | 3.6% | 8.7% | 0.51% |
| Dec 2025 | 29% | 12.9% | 15.7% | 14.1% | 6.9% | 8.9% | 3.6% | 8.5% | 0.4% |
| Jan 2026 | 26.1% | 12.8% | 23.6% | 10.3% | 6.4% | 8.9% | 4.4% | 6.9% | 0.49% |
| Feb 2026 | 34.9% | 12.2% | 15.1% | 10.5% | 7.6% | 7.6% | 5.2% | 6.4% | 0.58% |
| Mar 2026 | 29.7% | 10.4% | 15.8% | 12.9% | 7.9% | 7.4% | 6.9% | 8.4% | 0.5% |
| Apr 2026 | 29.4% | 11.9% | 18.2% | 9.8% | 7.7% | 8.4% | 6.3% | 7.7% | 0.7% |
| May 2026 | 26.7% | 34.3% | 12.4% | 5.7% | 6.2% | 4.3% | 3.3% | 6.7% | 0.48% |
| Jun 2026 | 36.6% | 12.2% | 15.1% | 8.1% | 10.5% | 6.4% | 4.1% | 6.4% | 0.58% |
| Jul 2026 | 29.2% | 12.9% | 19.3% | 10.4% | 10.4% | 6.9% | 3.5% | 6.9% | 0.5% |
| Aug 2026 | 31.3% | 17.6% | 17.6% | 9.9% | 7.1% | 6% | 3.8% | 6% | 0.55% |
| Sep 2026 | 30.2% | 12.7% | 23.4% | 9.8% | 6.8% | 5.4% | 4.4% | 6.8% | 0.49% |
| Oct 2026 | 31.8% | 16.5% | 13.6% | 8.9% | 8.5% | 7.2% | 7.2% | 5.9% | 0.42% |
Heineken sells other things too, so only its searches that name this product count here, like “heineken 0”.
How has branded search for Asahi and Heineken changed in New Zealand over the last 12 months?
3 findings
- Heineken was ahead of Asahi in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Asahi’s share of searches among non-alcoholic beer brands in New Zealand moved from 5.1% to 8.5%, and its estimated monthly branded searches moved from 100 to 200.
- Across the 12 months ending October 2026, Heineken’s share of searches among non-alcoholic beer brands in New Zealand moved from 29.1% to 31.8%, and its estimated monthly branded searches moved from 570 to 750.
How did search popularity change for New Zealand non-alcoholic beer brands in October 2026?
2 changes
In October 2026, Asahi gained share of searches among non-alcoholic beer brands in New Zealand, from 6.8% to 8.5%.
In October 2026, Heineken gained share of searches among non-alcoholic beer brands in New Zealand, from 30.2% to 31.8%.
How are Asahi’s and Heineken’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Asahi’s and Heineken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among non-alcoholic beer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.