Brandwave

How popular isSteinlager Zero?

In October 2026, people searched for Steinlager Zero by name about 240 times in New Zealand, a 71.4% increase from the previous year. These searches made up 7.2% of all New Zealand non-alcoholic beer brand searches, placing Steinlager Zero seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about non-alcoholic beer brands, Steinlager Zero did not appear in any of the answers.

Search and AI answers in October 2026

Steinlager Zero is the seventh most searched of 9 competitors and not named in the AI answers we collected.

  1. HeinekenShare of searches 31.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. Corona CeroShare of searches 16.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. State of PlayShare of searches 13.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. GuinnessShare of searches 8.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. Steinlager ZeroShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Steinlager Zero did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project TINY1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Corona Cero6th
  7. Guinness7th
  8. Asahi8th
  9. Steinlager Zero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project TINY5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Steinlager Zero compared with other New Zealand non-alcoholic beer brands?

Steinlager Zero against non-alcoholic beer brands in New Zealand, by month

Share of searches by month for Heineken, Corona Cero, State of Play, Guinness, Asahi, Garage Project TINY, Steinlager Zero, Bach Brewing. The figures are in the table below the chart.

View monthly share of searches table
MonthHeinekenCorona CeroState of PlayGuinnessAsahiGarage Project TINYSteinlager ZeroBach BrewingParrotdog
Nov 202529.1%10.7%16.3%16.3%5.1%9.7%3.6%8.7%0.51%
Dec 202529%12.9%15.7%14.1%6.9%8.9%3.6%8.5%0.4%
Jan 202626.1%12.8%23.6%10.3%6.4%8.9%4.4%6.9%0.49%
Feb 202634.9%12.2%15.1%10.5%7.6%7.6%5.2%6.4%0.58%
Mar 202629.7%10.4%15.8%12.9%7.9%7.4%6.9%8.4%0.5%
Apr 202629.4%11.9%18.2%9.8%7.7%8.4%6.3%7.7%0.7%
May 202626.7%34.3%12.4%5.7%6.2%4.3%3.3%6.7%0.48%
Jun 202636.6%12.2%15.1%8.1%10.5%6.4%4.1%6.4%0.58%
Jul 202629.2%12.9%19.3%10.4%10.4%6.9%3.5%6.9%0.5%
Aug 202631.3%17.6%17.6%9.9%7.1%6%3.8%6%0.55%
Sep 202630.2%12.7%23.4%9.8%6.8%5.4%4.4%6.8%0.49%
Oct 202631.8%16.5%13.6%8.9%8.5%7.2%7.2%5.9%0.42%

  1. 1.Heineken

    31.8%

    Held 1st. 750 estimated branded searches, +21% vs prior month. Share +1.5 points.

  2. 2.Corona Cero

    16.5%

    Moved from 3rd to 2nd. 390 estimated branded searches, +50% vs prior month. Share +3.8 points.

  3. 3.State of Play

    13.6%

    Moved from 2nd to 3rd. 320 estimated branded searches, -33.3% vs prior month. Share -9.9 points.

  4. 4.Guinness

    8.9%

    Held 4th. 210 estimated branded searches, +5% vs prior month. Share -0.9 points.

  5. 5.Asahi

    8.5%

    Held 5th. 200 estimated branded searches, +42.9% vs prior month. Share +1.6 points.

  6. 6.Garage Project TINY

    7.2%

    Moved from 7th to 6th. 170 estimated branded searches, +54.5% vs prior month. Share +1.8 points.

  7. 7.Steinlager Zero

    7.2%

    Moved from 8th to 7th. 170 estimated branded searches, +88.9% vs prior month. Share +2.8 points.

  8. 8.Bach Brewing

    5.9%

    Moved from 6th to 8th. 140 estimated branded searches, 0% vs prior month. Share -0.9 points.

  9. 9.Parrotdog

    0.42%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Heineken and Parrotdog sell other things too, so only their searches that name this product count here, like “heineken 0”.

Compare popularity between Steinlager Zero and its closest rivals

Every comparison with Steinlager Zero

15 comparisons

How has branded search demand for Steinlager Zero changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Steinlager Zero in New Zealand rose from 140 to 240.
  • Across the 12 months ending October 2026, Steinlager Zero’s share of searches among non-alcoholic beer brands in New Zealand increased from 3.6% to 7.2%.
  • Across the 12 months ending October 2026, Steinlager Zero’s share of searches among non-alcoholic beer brands in New Zealand peaked at 7.2% in October 2026 and was lowest at 3.3% in May 2026.
  • Across the 12 months ending October 2026, Steinlager Zero rose from 8th to 7th among non-alcoholic beer brands in New Zealand.

How did search popularity change for New Zealand non-alcoholic beer brands in October 2026?

6 changes

  1. In October 2026, Corona Cero overtook State of Play to rank 2nd among non-alcoholic beer brands in New Zealand, with 16.5% of the searches.

  2. In October 2026, Garage Project TINY overtook Bach Brewing to rank 6th among non-alcoholic beer brands in New Zealand, with 7.2% of the searches.

  3. In October 2026, Steinlager Zero overtook Bach Brewing to rank 7th among non-alcoholic beer brands in New Zealand, with 7.2% of the searches.

  4. In October 2026, Asahi gained share of searches among non-alcoholic beer brands in New Zealand, from 6.8% to 8.5%.

  5. In October 2026, Heineken gained share of searches among non-alcoholic beer brands in New Zealand, from 30.2% to 31.8%.

  6. In October 2026, State of Play lost share of searches among non-alcoholic beer brands in New Zealand, from 23.4% to 13.6%.

How are Steinlager Zero’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Steinlager Zero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • steinlager 0
  • steinlager zero
  • steinlager zero alcohol

How the Brand Demand Index is measured

Who owns Steinlager Zero?

Steinlager Zero is owned by Lion. Brandwave also tracks Speight's, Emerson's, Havana Coffee Works, Lion Red, Mac's, Panhead and Steinlager, owned by the same company, in New Zealand.

Do you work for Steinlager Zero? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Steinlager Zero compete?

Steinlager Zero is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Alcohol-free drink brands4th of 99.4%Show ranking
Non-alcoholic beer brands7th of 97.2%Shown above
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