Brandwave

State of Play vs Steinlager Zero:Which is more popular in New Zealand?

In October 2026, State of Play had more branded searches than Steinlager Zero among non-alcoholic beer brands in New Zealand. State of Play had about 320 branded searches, while Steinlager Zero had 170. State of Play made up 13.6% of all non-alcoholic beer brand searches we track, and Steinlager Zero accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, State of Play appeared in three of the five answers and Steinlager Zero in none.

Among non-alcoholic beer brands in New Zealand in October 2026

Who do people search for more?

State of Play, about 88% more searches than Steinlager Zero

State of Play 320 searchesSteinlager Zero 170 searches

Who does AI mention more?

State of Play, mentioned in 3 of 5 answers, Steinlager Zero in 0

State of Play in 3 of 5Steinlager Zero in 0 of 5

Who does AI recommend more?

State of Play, the only one of the two named

State of Play first in 3Steinlager Zero never named

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, State of Play was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Steinlager Zero did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project TINY1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Corona Cero6th
  7. Guinness7th
  8. Asahi8th
  9. Steinlager Zero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project TINY5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is State of Play or Steinlager Zero more popular in search?

This chart shows how often people search Google for State of Play and Steinlager Zero by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

State of Play and Steinlager Zero among non-alcoholic beer brands in New Zealand, by month

Share of searches by month for State of Play, Steinlager Zero. The figures are in the table below the chart.

View monthly share of searches table
MonthHeinekenCorona CeroState of PlayGuinnessAsahiGarage Project TINYSteinlager ZeroBach BrewingParrotdog
Nov 202529.1%10.7%16.3%16.3%5.1%9.7%3.6%8.7%0.51%
Dec 202529%12.9%15.7%14.1%6.9%8.9%3.6%8.5%0.4%
Jan 202626.1%12.8%23.6%10.3%6.4%8.9%4.4%6.9%0.49%
Feb 202634.9%12.2%15.1%10.5%7.6%7.6%5.2%6.4%0.58%
Mar 202629.7%10.4%15.8%12.9%7.9%7.4%6.9%8.4%0.5%
Apr 202629.4%11.9%18.2%9.8%7.7%8.4%6.3%7.7%0.7%
May 202626.7%34.3%12.4%5.7%6.2%4.3%3.3%6.7%0.48%
Jun 202636.6%12.2%15.1%8.1%10.5%6.4%4.1%6.4%0.58%
Jul 202629.2%12.9%19.3%10.4%10.4%6.9%3.5%6.9%0.5%
Aug 202631.3%17.6%17.6%9.9%7.1%6%3.8%6%0.55%
Sep 202630.2%12.7%23.4%9.8%6.8%5.4%4.4%6.8%0.49%
Oct 202631.8%16.5%13.6%8.9%8.5%7.2%7.2%5.9%0.42%

How has branded search for State of Play and Steinlager Zero changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand non-alcoholic beer brands in October 2026?

3 changes

  1. In October 2026, Corona Cero overtook State of Play to rank 2nd among non-alcoholic beer brands in New Zealand, with 16.5% of the searches.

  2. In October 2026, Steinlager Zero overtook Bach Brewing to rank 7th among non-alcoholic beer brands in New Zealand, with 7.2% of the searches.

  3. In October 2026, State of Play lost share of searches among non-alcoholic beer brands in New Zealand, from 23.4% to 13.6%.

How are State of Play’s and Steinlager Zero’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using State of Play’s and Steinlager Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

State of Play

1 branded search term

  • state of play beer

Steinlager Zero

1 branded search term

  • steinlager zero

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic beer brands

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