Asahi vs Heineken:Which is more popular?
In September 2026, Heineken had more branded searches than Asahi among non-alcoholic beer brands in New Zealand. Heineken had about 5,610 branded searches, while Asahi had 140. Heineken made up 30.1% of all non-alcoholic beer brand searches we track, and Asahi accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Heineken appeared in all five answers and Asahi in two. Heineken was mentioned before Asahi in every answer.
Who do people search for more?
Heineken, about 40 searches for every 1 for Asahi
Who does AI mention more?
Heineken, mentioned in every answer we collected
Who does AI recommend more?
Heineken, named ahead of Asahi in every answer
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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heineken appeared in all five answers. Asahi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Heineken was listed before Asahi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garage Project1st- State of Play2nd
- Bach Brewing3rd
- Heineken4th
Parrotdog5th
Steinlager6th
Corona Cero7th
Guinness8th
Asahi9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about non-alcoholic beer brands
5 answers
Asked ChatGPT
“Which non-alcoholic beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best non-alcoholic beer brands in New Zealand?”
Asked ChatGPT
“What's the best non-alcoholic beer brand in New Zealand for a better drink option?”
Searched Google, AI Overview
“alcohol free beer nz”
Searched Google, AI Overview
“non alcoholic beer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Asahi or Heineken more popular in search?
This chart shows how often people search Google for Asahi and Heineken by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Heineken, Asahi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steinlager | Heineken | Garage Project | State of Play | Corona Cero | Guinness | Asahi | Bach Brewing | Parrotdog |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 29.3% | 31.7% | 2.1% | 0.92% | 1.4% | 0.65% | 0.76% | 0.16% |
| Nov 2025 | 36.7% | 27.5% | 30.2% | 1.6% | 1.1% | 1.6% | 0.5% | 0.86% | 0.05% |
| Dec 2025 | 37.3% | 27.1% | 29.7% | 1.6% | 1.3% | 1.4% | 0.69% | 0.85% | 0.04% |
| Jan 2026 | 37.6% | 26.7% | 28.5% | 2.8% | 1.5% | 1.2% | 0.76% | 0.82% | 0.06% |
| Feb 2026 | 36.8% | 28% | 29.7% | 1.6% | 1.3% | 1.1% | 0.79% | 0.67% | 0.06% |
| Mar 2026 | 40.6% | 26.2% | 27% | 1.8% | 1.2% | 1.4% | 0.89% | 0.94% | 0.06% |
| Apr 2026 | 35.6% | 30.8% | 28.1% | 1.8% | 1.2% | 0.96% | 0.76% | 0.76% | 0.07% |
| May 2026 | 33.9% | 30.4% | 26.6% | 1.7% | 4.8% | 0.8% | 0.87% | 0.93% | 0.07% |
| Jun 2026 | 34.5% | 31.5% | 27.8% | 1.8% | 1.4% | 0.95% | 1.2% | 0.75% | 0.07% |
| Jul 2026 | 37.1% | 29.7% | 25.5% | 2.5% | 1.7% | 1.3% | 1.3% | 0.89% | 0.06% |
| Aug 2026 | 38.5% | 27.2% | 28.1% | 1.8% | 1.8% | 1% | 0.75% | 0.63% | 0.06% |
| Sep 2026 | 36.5% | 30.1% | 26.8% | 2.6% | 1.4% | 1.1% | 0.75% | 0.75% | 0.05% |
How has the Asahi and Heineken comparison changed over the last 12 months?
3 findings
- Heineken was ahead of Asahi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asahi’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.65% to 0.75%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 12 months ending September 2026, Heineken’s share of searches among non-alcoholic beer brands in New Zealand moved from 29.3% to 30.1%, and its estimated monthly branded searches moved from 5.4K to 5.6K.
How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?
2 changes
In September 2026, Heineken overtook Garage Project to rank 2nd among non-alcoholic beer brands in New Zealand, with 30.1% of the searches.
Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Asahi’s and Heineken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among non-alcoholic beer brands
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