Brandwave

Behemoth Brewing vs Emerson's:Which is more popular?

In September 2026, Emerson's had more branded searches than Behemoth Brewing among craft beer brands in New Zealand. Emerson's had about 10,200 branded searches, while Behemoth Brewing had 1,860. Emerson's made up 37.8% of all craft beer brand searches we track, and Behemoth Brewing accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about craft beer brands, Emerson's appeared in four of the five answers and Behemoth Brewing in three. Emerson's was mentioned before Behemoth Brewing in three out of four answers that named either.

Among craft beer brands in New Zealand in September 2026

Who do people search for more?

Emerson's, about 5 searches for every 1 for Behemoth Brewing

Emerson's 10.2K searchesBehemoth Brewing 1.9K searches

Who does AI mention more?

Emerson's, mentioned in 4 of 5 answers, Behemoth Brewing in 3

Emerson's in 4 of 5Behemoth Brewing in 3 of 5

Who does AI recommend more?

Emerson's, named ahead of Behemoth Brewing in 3 of 4 answers

Emerson's first in 3Behemoth Brewing first in 1

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Top craft beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emerson's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Behemoth Brewing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Emerson's was listed before Behemoth Brewing in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. Parrotdog2nd
  3. Emerson's3rd
  4. Panhead4th
  5. Sawmill5th
  6. Behemoth Brewing6th
  7. Liberty Brewing7th
  8. McLeod’s Brewery8th
  9. Tuatara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Emerson's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parrotdog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panhead3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Behemoth Brewing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sawmill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McLeod’s Brewery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Brewing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tuatara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about craft beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Behemoth Brewing or Emerson's more popular in search?

This chart shows how often people search Google for Behemoth Brewing and Emerson's by name. Each line represents a brand's share of searches for all nine craft beer brands we track, month by month, from searches in New Zealand.

Behemoth Brewing and Emerson's among craft beer brands in New Zealand, by month

Share of searches by month for Emerson's, Behemoth Brewing. The figures are in the table below the chart.

View monthly share of searches table
MonthEmerson'sGarage ProjectPanheadParrotdogBehemoth BrewingSawmillTuataraMcLeod’s BreweryLiberty Brewing
Oct 202528.1%20.6%11.7%19.7%4.9%7.7%4.1%2.2%0.98%
Nov 202528.4%18.9%10.6%21.9%5.1%7.1%4.1%2.7%1.1%
Dec 202525%20.3%12.8%19.7%4.9%9.3%4%3.1%0.97%
Jan 202630%15.4%11%14.9%11%10.1%4.1%2.5%0.85%
Feb 202636.4%18.7%12.4%11.9%5%8.2%4.1%2.5%0.84%
Mar 202638.4%18.4%12%12.1%4.7%8.1%3.3%2.2%0.9%
Apr 202636.1%17.7%11.2%13.7%4.7%9.3%3.4%2.6%1.2%
May 202637.1%16.4%10.5%15.7%5.8%7.4%3.6%2.5%0.95%
Jun 202644%16.3%9.3%12.4%6.3%5.9%2.6%2.1%1.1%
Jul 202636.6%17.6%11.5%14.2%6.9%6.6%2.9%2.9%0.97%
Aug 202634.7%18.8%12.7%15.1%6.5%5.9%3.4%2%0.89%
Sep 202637.8%18.5%12.3%11.9%6.9%5.9%3.4%2.3%1%

How has the Behemoth Brewing and Emerson's comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand craft beer brands in September 2026?

2 changes

  1. In September 2026, Emerson's gained share of searches among craft beer brands in New Zealand, from 34.7% to 37.8%.

  2. Estimated monthly branded searches for Behemoth Brewing in New Zealand rose 32.9% over 12 measured months, from 1.4K to 1.9K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Behemoth Brewing’s and Emerson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Behemoth Brewing

4 branded search terms

  • behemoth beer
  • behemoth brewery
  • behemoth brewing
  • behemoth brewing company

Emerson's

5 branded search terms

  • emerson s
  • emerson's brewery
  • emersons
  • emersons beer
  • emersons brewery

How the Brand Demand Index is measured

Other head-to-heads among craft beer brands

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