McLeod’s Brewery vs Tuatara:Which is more popular?
In September 2026, Tuatara had more branded searches than McLeod’s Brewery among craft beer brands in New Zealand. Tuatara had about 910 branded searches, while McLeod’s Brewery had 620. Tuatara made up 3.4% of all craft beer brand searches we track, and McLeod’s Brewery accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about craft beer brands, McLeod’s Brewery appeared in two of the five answers and Tuatara in none.
Who do people search for more?
Tuatara, about 47% more searches than McLeod’s Brewery
Who does AI mention more?
McLeod’s Brewery, mentioned in 2 of 5 answers, Tuatara in 0
Who does AI recommend more?
McLeod’s Brewery, the only one of the two named
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Top craft beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, McLeod’s Brewery was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tuatara did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garage Project1st
Parrotdog2nd
Emerson's3rd
Panhead4th
Sawmill5th
Behemoth Brewing6th
Liberty Brewing7th- McLeod’s Brewery8th
- Tuatara–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Emerson's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Parrotdog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panhead3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Behemoth Brewing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sawmill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- McLeod’s Brewery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Brewing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tuatara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about craft beer brands
5 answers
Asked ChatGPT
“Which craft beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best craft beer brands in New Zealand?”
Asked ChatGPT
“What's the best craft beer brand in New Zealand for local beer?”
Searched Google, AI Overview
“best craft beer nz”
Searched Google, AI Overview
“new zealand craft beer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is McLeod’s Brewery or Tuatara more popular in search?
This chart shows how often people search Google for McLeod’s Brewery and Tuatara by name. Each line represents a brand's share of searches for all nine craft beer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tuatara, McLeod’s Brewery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Emerson's | Garage Project | Panhead | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | McLeod’s Brewery | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 20.6% | 11.7% | 19.7% | 4.9% | 7.7% | 4.1% | 2.2% | 0.98% |
| Nov 2025 | 28.4% | 18.9% | 10.6% | 21.9% | 5.1% | 7.1% | 4.1% | 2.7% | 1.1% |
| Dec 2025 | 25% | 20.3% | 12.8% | 19.7% | 4.9% | 9.3% | 4% | 3.1% | 0.97% |
| Jan 2026 | 30% | 15.4% | 11% | 14.9% | 11% | 10.1% | 4.1% | 2.5% | 0.85% |
| Feb 2026 | 36.4% | 18.7% | 12.4% | 11.9% | 5% | 8.2% | 4.1% | 2.5% | 0.84% |
| Mar 2026 | 38.4% | 18.4% | 12% | 12.1% | 4.7% | 8.1% | 3.3% | 2.2% | 0.9% |
| Apr 2026 | 36.1% | 17.7% | 11.2% | 13.7% | 4.7% | 9.3% | 3.4% | 2.6% | 1.2% |
| May 2026 | 37.1% | 16.4% | 10.5% | 15.7% | 5.8% | 7.4% | 3.6% | 2.5% | 0.95% |
| Jun 2026 | 44% | 16.3% | 9.3% | 12.4% | 6.3% | 5.9% | 2.6% | 2.1% | 1.1% |
| Jul 2026 | 36.6% | 17.6% | 11.5% | 14.2% | 6.9% | 6.6% | 2.9% | 2.9% | 0.97% |
| Aug 2026 | 34.7% | 18.8% | 12.7% | 15.1% | 6.5% | 5.9% | 3.4% | 2% | 0.89% |
| Sep 2026 | 37.8% | 18.5% | 12.3% | 11.9% | 6.9% | 5.9% | 3.4% | 2.3% | 1% |
How has the McLeod’s Brewery and Tuatara comparison changed over the last 12 months?
3 findings
- Tuatara was ahead of McLeod’s Brewery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, McLeod’s Brewery’s share of searches among craft beer brands in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 640 to 620.
- Across the 12 months ending September 2026, Tuatara’s share of searches among craft beer brands in New Zealand moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 1.2K to 910.
How did search popularity change for New Zealand craft beer brands in September 2026?
1 change
Tuatara’s share of searches among craft beer brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.4% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using McLeod’s Brewery’s and Tuatara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McLeod’s Brewery
2 branded search terms
- mcleod's brewery
- mcleods beer
Tuatara
3 branded search terms
- tuatara beer
- tuatara brewery
- tuatara brewing
Other head-to-heads among craft beer brands
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