Brandwave

Heineken vs Monteith's:Which is more popular?

In September 2026, Heineken had more branded searches than Monteith's among beer brands in New Zealand. Heineken had about 6,360 branded searches, while Monteith's had 1,480. Heineken made up 13.4% of all beer brand searches we track, and Monteith's accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about beer brands, Monteith's appeared in two of the five answers and Heineken in none.

Among beer brands in New Zealand in September 2026

Who do people search for more?

Heineken, about 4 searches for every 1 for Monteith's

Heineken 6.4K searchesMonteith's 1.5K searches

Who does AI mention more?

Monteith's, mentioned in 2 of 5 answers, Heineken in 0

Monteith's in 2 of 5Heineken in 0 of 5

Who does AI recommend more?

Monteith's, the only one of the two named

Monteith's first in 2Heineken never named

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Monteith's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Heineken did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steinlager1st
  2. Speight's2nd
  3. Garage Project3rd
  4. Panhead4th
  5. Tui5th
  6. Monteith's6th
  7. Parrotdog7th
  8. Lion Red8th
  9. Export Gold9th
  10. Heineken–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Heineken or Monteith's more popular in search?

This chart shows how often people search Google for Heineken and Monteith's by name. Each line represents a brand's share of searches for all 13 beer brands we track, month by month, from searches in New Zealand.

Heineken and Monteith's among beer brands in New Zealand, by month

Share of searches by month for Heineken, Monteith's. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeight'sSteinlagerHeinekenGarage ProjectCoronaPanheadParrotdogTuiExport GoldMonteith'sLion RedDB ExportMac's
Oct 202520.3%12.5%11.7%11.6%7%6.5%11.1%6.4%4%3.5%2.8%1.4%1.5%
Nov 202520.8%13.8%11.1%10.9%6.4%6%12.6%5.4%3.7%3.3%3.4%1.2%1.3%
Dec 202523.3%13.4%10.6%10.3%7.4%6.3%9.9%5%4.3%3.7%3.2%1.2%1.2%
Jan 202624%13.4%10.4%9.7%5.8%6.9%9.4%5.9%4.1%5.2%2.9%1.1%1.3%
Feb 202626.9%13.3%11.3%10.3%6.2%6.8%6.6%5.6%3.6%4.3%3%0.85%1.1%
Mar 202624.5%15.6%11.3%10.1%5.9%6.5%6.6%6.1%4.2%4.3%3.1%0.91%0.97%
Apr 202623.7%13%12.3%9.9%6.8%6.2%7.7%6.4%4.2%4.3%3.4%0.97%1.1%
May 202622%12.7%12.6%9.7%6.7%6.1%9.3%6.5%4.1%5%3.2%0.9%0.93%
Jun 202621.7%13.8%13.9%10.9%6.2%6.1%8.3%5.5%4.5%3.7%3.4%0.83%1.2%
Jul 202622%14.3%12.5%9.5%7.6%6.1%7.7%7%4.8%3.4%2.9%0.79%1.4%
Aug 202620.3%15.2%12%10.7%7.5%7.2%8.6%5.8%4.4%3.1%3.1%0.92%1.1%
Sep 202621.7%14.9%13.4%10.5%7.4%6.9%6.8%5.6%4.2%3.1%3%1.3%1.2%

How has the Heineken and Monteith's comparison changed over the last 12 months?

3 findings
  • Heineken was ahead of Monteith's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Heineken’s share of searches among beer brands in New Zealand moved from 11.7% to 13.4%, and its estimated monthly branded searches moved from 5.9K to 6.4K.
  • Across the 12 months ending September 2026, Monteith's’ share of searches among beer brands in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 1.8K to 1.5K.

How did search popularity change for New Zealand beer brands in September 2026?

2 changes

  1. In September 2026, Heineken gained share of searches among beer brands in New Zealand, from 12% to 13.4%.

  2. Estimated monthly branded searches for Monteith's in New Zealand fell 16.9% over 12 measured months, from 1.8K to 1.5K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Heineken’s and Monteith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heineken

12 branded search terms

  • 0 0 heineken
  • heineken
  • heineken 0
  • heineken 0 0
  • heineken 24
  • heineken beer
  • heineken can
  • heineken experience museum
  • heineken glasses
  • heineken lager
  • heineken specials
  • heineken zero

Monteith's

4 branded search terms

  • monteiths
  • monteiths bar
  • monteiths brewing company
  • monteiths golden lager

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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