Brandwave

Bach Brewing vs Steinlager:Which is more popular?

In September 2026, Steinlager had more branded searches than Bach Brewing among non-alcoholic beer brands in New Zealand. Steinlager had about 6,790 branded searches, while Bach Brewing had 140. Steinlager made up 36.5% of all non-alcoholic beer brand searches we track, and Bach Brewing accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Bach Brewing appeared in three of the five answers and Steinlager in two. Bach Brewing was mentioned before Steinlager in every answer that named either.

Among non-alcoholic beer brands in New Zealand in September 2026

Who do people search for more?

Steinlager, about 49 searches for every 1 for Bach Brewing

Steinlager 6.8K searchesBach Brewing 140 searches

Who does AI mention more?

Bach Brewing, mentioned in 3 of 5 answers, Steinlager in 2

Bach Brewing in 3 of 5Steinlager in 2 of 5

Who does AI recommend more?

Bach Brewing, named ahead of Steinlager in 3 of 3 answers

Bach Brewing first in 3Steinlager never first

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bach Brewing was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Steinlager was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bach Brewing was listed before Steinlager in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Steinlager6th
  7. Corona Cero7th
  8. Guinness8th
  9. Asahi9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bach Brewing or Steinlager more popular in search?

This chart shows how often people search Google for Bach Brewing and Steinlager by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

Bach Brewing and Steinlager among non-alcoholic beer brands in New Zealand, by month

Share of searches by month for Steinlager, Bach Brewing. The figures are in the table below the chart.

View monthly share of searches table
MonthSteinlagerHeinekenGarage ProjectState of PlayCorona CeroGuinnessAsahiBach BrewingParrotdog
Oct 202533%29.3%31.7%2.1%0.92%1.4%0.65%0.76%0.16%
Nov 202536.7%27.5%30.2%1.6%1.1%1.6%0.5%0.86%0.05%
Dec 202537.3%27.1%29.7%1.6%1.3%1.4%0.69%0.85%0.04%
Jan 202637.6%26.7%28.5%2.8%1.5%1.2%0.76%0.82%0.06%
Feb 202636.8%28%29.7%1.6%1.3%1.1%0.79%0.67%0.06%
Mar 202640.6%26.2%27%1.8%1.2%1.4%0.89%0.94%0.06%
Apr 202635.6%30.8%28.1%1.8%1.2%0.96%0.76%0.76%0.07%
May 202633.9%30.4%26.6%1.7%4.8%0.8%0.87%0.93%0.07%
Jun 202634.5%31.5%27.8%1.8%1.4%0.95%1.2%0.75%0.07%
Jul 202637.1%29.7%25.5%2.5%1.7%1.3%1.3%0.89%0.06%
Aug 202638.5%27.2%28.1%1.8%1.8%1%0.75%0.63%0.06%
Sep 202636.5%30.1%26.8%2.6%1.4%1.1%0.75%0.75%0.05%

How has the Bach Brewing and Steinlager comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

1 change

  1. In September 2026, Steinlager lost share of searches among non-alcoholic beer brands in New Zealand, from 38.5% to 36.5%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bach Brewing’s and Steinlager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bach Brewing

1 branded search term

  • bach brewing

Steinlager

10 branded search terms

  • all blacks steinlager
  • countdown steinlager
  • huffer steinlager
  • steinlager
  • steinlager bottle
  • steinlager can
  • steinlager classic
  • steinlager light
  • steinlager pure
  • steinlager tokyo dry

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic beer brands

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