Brandwave

Guinness vs Steinlager:Which is more popular?

In September 2026, Steinlager had more branded searches than Guinness among non-alcoholic beer brands in New Zealand. Steinlager had about 6,790 branded searches, while Guinness had 200. Steinlager made up 36.5% of all non-alcoholic beer brand searches we track, and Guinness accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Guinness and Steinlager each appeared in two of the five answers. Steinlager was mentioned before Guinness in every answer that named either.

Among non-alcoholic beer brands in New Zealand in September 2026

Who do people search for more?

Steinlager, about 34 searches for every 1 for Guinness

Steinlager 6.8K searchesGuinness 200 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Guinness in 2 of 5Steinlager in 2 of 5

Who does AI recommend more?

Steinlager, named ahead of Guinness in 2 of 2 answers

Steinlager first in 2Guinness never first

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Guinness and Steinlager were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Steinlager was listed before Guinness in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Steinlager6th
  7. Corona Cero7th
  8. Guinness8th
  9. Asahi9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Guinness or Steinlager more popular in search?

This chart shows how often people search Google for Guinness and Steinlager by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

Guinness and Steinlager among non-alcoholic beer brands in New Zealand, by month

Share of searches by month for Steinlager, Guinness. The figures are in the table below the chart.

View monthly share of searches table
MonthSteinlagerHeinekenGarage ProjectState of PlayCorona CeroGuinnessAsahiBach BrewingParrotdog
Oct 202533%29.3%31.7%2.1%0.92%1.4%0.65%0.76%0.16%
Nov 202536.7%27.5%30.2%1.6%1.1%1.6%0.5%0.86%0.05%
Dec 202537.3%27.1%29.7%1.6%1.3%1.4%0.69%0.85%0.04%
Jan 202637.6%26.7%28.5%2.8%1.5%1.2%0.76%0.82%0.06%
Feb 202636.8%28%29.7%1.6%1.3%1.1%0.79%0.67%0.06%
Mar 202640.6%26.2%27%1.8%1.2%1.4%0.89%0.94%0.06%
Apr 202635.6%30.8%28.1%1.8%1.2%0.96%0.76%0.76%0.07%
May 202633.9%30.4%26.6%1.7%4.8%0.8%0.87%0.93%0.07%
Jun 202634.5%31.5%27.8%1.8%1.4%0.95%1.2%0.75%0.07%
Jul 202637.1%29.7%25.5%2.5%1.7%1.3%1.3%0.89%0.06%
Aug 202638.5%27.2%28.1%1.8%1.8%1%0.75%0.63%0.06%
Sep 202636.5%30.1%26.8%2.6%1.4%1.1%0.75%0.75%0.05%

How has the Guinness and Steinlager comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

2 changes

  1. In September 2026, Steinlager lost share of searches among non-alcoholic beer brands in New Zealand, from 38.5% to 36.5%.

  2. Estimated monthly branded searches for Guinness in New Zealand fell 23.1% over 12 measured months, from 260 to 200 in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Guinness’ and Steinlager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guinness

2 branded search terms

  • guinness 0.0
  • guinness zero

Steinlager

10 branded search terms

  • all blacks steinlager
  • countdown steinlager
  • huffer steinlager
  • steinlager
  • steinlager bottle
  • steinlager can
  • steinlager classic
  • steinlager light
  • steinlager pure
  • steinlager tokyo dry

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic beer brands

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