How popular isGuinness?

In September 2026, people searched for Guinness by name about 200 times in New Zealand, a 23.1% decrease from the previous year. These searches made up 1.1% of all New Zealand non-alcoholic beer brand searches, placing Guinness sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about non-alcoholic beer brands, Guinness appeared in two of the five answers and was the eighth most recommended of the nine.

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Guinness was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Guinness is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Heineken	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Garage Project	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
State of Play	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Bach Brewing	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Steinlager	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Corona Cero	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Guinness	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Asahi	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Parrotdog	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5

Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Asked ChatGPT
“Which non-alcoholic beer brand should I buy in New Zealand?”
1. 1Garage Project
2. 2Heineken
Asked ChatGPT
“What are the best non-alcoholic beer brands in New Zealand?”
Asked ChatGPT
“What's the best non-alcoholic beer brand in New Zealand for a better drink option?”
1. 1Garage Project
2. 2Heineken
Searched Google, AI Overview
“alcohol free beer nz”
1. 1State of Play
2. 2Garage Project
3. 3Bach Brewing
4. 4Parrotdog
5. 5Steinlager
6. 6Corona Cero
7. 7Guinness
8. 8Heineken
9. 9Asahi
Searched Google, AI Overview
“non alcoholic beer nz”
1. 1State of Play
2. 2Garage Project
3. 3Bach Brewing
4. 4Parrotdog
5. 5Steinlager
6. 6Corona Cero
7. 7Guinness
8. 8Heineken
9. 9Asahi

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which non-alcoholic beer brands compete with Guinness?

Guinness against non-alcoholic beer brands in New Zealand, by month

Month	Steinlager	Heineken	Garage Project	State of Play	Corona Cero	Guinness	Asahi	Bach Brewing	Parrotdog
Oct 2025	33%	29.3%	31.7%	2.1%	0.92%	1.4%	0.65%	0.76%	0.16%
Nov 2025	36.7%	27.5%	30.2%	1.6%	1.1%	1.6%	0.5%	0.86%	0.05%
Dec 2025	37.3%	27.1%	29.7%	1.6%	1.3%	1.4%	0.69%	0.85%	0.04%
Jan 2026	37.6%	26.7%	28.5%	2.8%	1.5%	1.2%	0.76%	0.82%	0.06%
Feb 2026	36.8%	28%	29.7%	1.6%	1.3%	1.1%	0.79%	0.67%	0.06%
Mar 2026	40.6%	26.2%	27%	1.8%	1.2%	1.4%	0.89%	0.94%	0.06%
Apr 2026	35.6%	30.8%	28.1%	1.8%	1.2%	0.96%	0.76%	0.76%	0.07%
May 2026	33.9%	30.4%	26.6%	1.7%	4.8%	0.8%	0.87%	0.93%	0.07%
Jun 2026	34.5%	31.5%	27.8%	1.8%	1.4%	0.95%	1.2%	0.75%	0.07%
Jul 2026	37.1%	29.7%	25.5%	2.5%	1.7%	1.3%	1.3%	0.89%	0.06%
Aug 2026	38.5%	27.2%	28.1%	1.8%	1.8%	1%	0.75%	0.63%	0.06%
Sep 2026	36.5%	30.1%	26.8%	2.6%	1.4%	1.1%	0.75%	0.75%	0.05%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Steinlager Lion	36.5%	6.8K	+1.5%	-2 points
2, moved from 3rd to 2nd	Heineken	30.1%	5.6K	+18.6%	+2.9 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Garage Project	26.8%	5K	+2.3%	-1.3 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	State of Play	2.6%	480	+50%	+0.7 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Corona Cero Corona	1.4%	260	-18.8%	-0.4 pointsmoved from 4th to 5th
6, held 6th	Guinness Diageo	1.1%	200	+11.1%	0 points
7, held 7th	Asahi Asahi Beverages	0.75%	140	+7.7%	0 points
8, held 8th	Bach Brewing	0.75%	140	+27.3%	+0.1 points
9, held 9th	Parrotdog	0.05%	10	0%	0 points

1.Steinlager
36.5%
Held 1st. 6.8K estimated branded searches, +1.5% vs prior month. Share -2 points.
2.Heineken
30.1%
Moved from 3rd to 2nd. 5.6K estimated branded searches, +18.6% vs prior month. Share +2.9 points.
3.Garage Project
26.8%
Moved from 2nd to 3rd. 5K estimated branded searches, +2.3% vs prior month. Share -1.3 points.
4.State of Play
2.6%
Moved from 5th to 4th. 480 estimated branded searches, +50% vs prior month. Share +0.7 points.
5.Corona Cero
1.4%
Moved from 4th to 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.
6.Guinness
1.1%
Held 6th. 200 estimated branded searches, +11.1% vs prior month. Share 0 points.
7.Asahi
0.75%
Held 7th. 140 estimated branded searches, +7.7% vs prior month. Share 0 points.
8.Bach Brewing
0.75%
Held 8th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.
9.Parrotdog
0.05%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Guinness and its closest rivals

Every comparison with Guinness

7 comparisons

How has branded search demand for Guinness changed in New Zealand over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Guinness in New Zealand fell from 260 to 200.
Across the 12 months ending September 2026, Guinness fell from 5th to 6th among non-alcoholic beer brands in New Zealand.

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

6 changes

In September 2026, Heineken overtook Garage Project to rank 2nd among non-alcoholic beer brands in New Zealand, with 30.1% of the searches.
In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches.
In September 2026, Steinlager lost share of searches among non-alcoholic beer brands in New Zealand, from 38.5% to 36.5%.
In September 2026, Garage Project lost share of searches among non-alcoholic beer brands in New Zealand, from 28.1% to 26.8%.
Estimated monthly branded searches for Corona Cero in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are Guinness’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Guinness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.