Bach Brewing vs Guinness:Which is more popular?
In September 2026, Guinness had more branded searches than Bach Brewing among non-alcoholic beer brands in New Zealand. Guinness had about 200 branded searches, while Bach Brewing had 140. Guinness made up 1.1% of all non-alcoholic beer brand searches we track, and Bach Brewing accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Bach Brewing appeared in three of the five answers and Guinness in two. Bach Brewing was mentioned before Guinness in every answer that named either.
Who do people search for more?
Guinness, about 43% more searches than Bach Brewing
Who does AI mention more?
Bach Brewing, mentioned in 3 of 5 answers, Guinness in 2
Who does AI recommend more?
Bach Brewing, named ahead of Guinness in 3 of 3 answers
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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bach Brewing was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Guinness was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bach Brewing was listed before Guinness in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garage Project1st- State of Play2nd
- Bach Brewing3rd
Heineken4th
Parrotdog5th
Steinlager6th
Corona Cero7th- Guinness8th
Asahi9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about non-alcoholic beer brands
5 answers
Asked ChatGPT
“Which non-alcoholic beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best non-alcoholic beer brands in New Zealand?”
Asked ChatGPT
“What's the best non-alcoholic beer brand in New Zealand for a better drink option?”
Searched Google, AI Overview
“alcohol free beer nz”
Searched Google, AI Overview
“non alcoholic beer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bach Brewing or Guinness more popular in search?
This chart shows how often people search Google for Bach Brewing and Guinness by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Guinness, Bach Brewing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steinlager | Heineken | Garage Project | State of Play | Corona Cero | Guinness | Asahi | Bach Brewing | Parrotdog |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 29.3% | 31.7% | 2.1% | 0.92% | 1.4% | 0.65% | 0.76% | 0.16% |
| Nov 2025 | 36.7% | 27.5% | 30.2% | 1.6% | 1.1% | 1.6% | 0.5% | 0.86% | 0.05% |
| Dec 2025 | 37.3% | 27.1% | 29.7% | 1.6% | 1.3% | 1.4% | 0.69% | 0.85% | 0.04% |
| Jan 2026 | 37.6% | 26.7% | 28.5% | 2.8% | 1.5% | 1.2% | 0.76% | 0.82% | 0.06% |
| Feb 2026 | 36.8% | 28% | 29.7% | 1.6% | 1.3% | 1.1% | 0.79% | 0.67% | 0.06% |
| Mar 2026 | 40.6% | 26.2% | 27% | 1.8% | 1.2% | 1.4% | 0.89% | 0.94% | 0.06% |
| Apr 2026 | 35.6% | 30.8% | 28.1% | 1.8% | 1.2% | 0.96% | 0.76% | 0.76% | 0.07% |
| May 2026 | 33.9% | 30.4% | 26.6% | 1.7% | 4.8% | 0.8% | 0.87% | 0.93% | 0.07% |
| Jun 2026 | 34.5% | 31.5% | 27.8% | 1.8% | 1.4% | 0.95% | 1.2% | 0.75% | 0.07% |
| Jul 2026 | 37.1% | 29.7% | 25.5% | 2.5% | 1.7% | 1.3% | 1.3% | 0.89% | 0.06% |
| Aug 2026 | 38.5% | 27.2% | 28.1% | 1.8% | 1.8% | 1% | 0.75% | 0.63% | 0.06% |
| Sep 2026 | 36.5% | 30.1% | 26.8% | 2.6% | 1.4% | 1.1% | 0.75% | 0.75% | 0.05% |
How has the Bach Brewing and Guinness comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bach Brewing took it in May 2026, Guinness took it in June 2026.
- Across the 12 months ending September 2026, Bach Brewing’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.76% to 0.75%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending September 2026, Guinness’ share of searches among non-alcoholic beer brands in New Zealand moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 260 to 200.
How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?
1 change
Estimated monthly branded searches for Guinness in New Zealand fell 23.1% over 12 measured months, from 260 to 200 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bach Brewing’s and Guinness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bach Brewing
1 branded search term
- bach brewing
Guinness
2 branded search terms
- guinness 0.0
- guinness zero
Other head-to-heads among non-alcoholic beer brands
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