Brandwave

Asahi vs Guinness:Which is more popular?

In September 2026, Guinness had more branded searches than Asahi among non-alcoholic beer brands in New Zealand. Guinness had about 200 branded searches, while Asahi had 140. Guinness made up 1.1% of all non-alcoholic beer brand searches we track, and Asahi accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Asahi and Guinness each appeared in two of the five answers. Guinness was mentioned before Asahi in every answer that named either.

Among non-alcoholic beer brands in New Zealand in September 2026

Who do people search for more?

Guinness, about 43% more searches than Asahi

Guinness 200 searchesAsahi 140 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Asahi in 2 of 5Guinness in 2 of 5

Who does AI recommend more?

Guinness, named ahead of Asahi in 2 of 2 answers

Guinness first in 2Asahi never first

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Asahi and Guinness were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Guinness was listed before Asahi in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Steinlager6th
  7. Corona Cero7th
  8. Guinness8th
  9. Asahi9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Asahi or Guinness more popular in search?

This chart shows how often people search Google for Asahi and Guinness by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

Asahi and Guinness among non-alcoholic beer brands in New Zealand, by month

Share of searches by month for Guinness, Asahi. The figures are in the table below the chart.

View monthly share of searches table
MonthSteinlagerHeinekenGarage ProjectState of PlayCorona CeroGuinnessAsahiBach BrewingParrotdog
Oct 202533%29.3%31.7%2.1%0.92%1.4%0.65%0.76%0.16%
Nov 202536.7%27.5%30.2%1.6%1.1%1.6%0.5%0.86%0.05%
Dec 202537.3%27.1%29.7%1.6%1.3%1.4%0.69%0.85%0.04%
Jan 202637.6%26.7%28.5%2.8%1.5%1.2%0.76%0.82%0.06%
Feb 202636.8%28%29.7%1.6%1.3%1.1%0.79%0.67%0.06%
Mar 202640.6%26.2%27%1.8%1.2%1.4%0.89%0.94%0.06%
Apr 202635.6%30.8%28.1%1.8%1.2%0.96%0.76%0.76%0.07%
May 202633.9%30.4%26.6%1.7%4.8%0.8%0.87%0.93%0.07%
Jun 202634.5%31.5%27.8%1.8%1.4%0.95%1.2%0.75%0.07%
Jul 202637.1%29.7%25.5%2.5%1.7%1.3%1.3%0.89%0.06%
Aug 202638.5%27.2%28.1%1.8%1.8%1%0.75%0.63%0.06%
Sep 202636.5%30.1%26.8%2.6%1.4%1.1%0.75%0.75%0.05%

How has the Asahi and Guinness comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Asahi took it in May 2026, Guinness took it in August 2026.
  • Across the 12 months ending September 2026, Asahi’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.65% to 0.75%, and its estimated monthly branded searches moved from 120 to 140.
  • Across the 12 months ending September 2026, Guinness’ share of searches among non-alcoholic beer brands in New Zealand moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 260 to 200.

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

  2. Estimated monthly branded searches for Guinness in New Zealand fell 23.1% over 12 measured months, from 260 to 200 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Asahi’s and Guinness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asahi

2 branded search terms

  • asahi super dry 0.0
  • asahi zero

Guinness

2 branded search terms

  • guinness 0.0
  • guinness zero

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic beer brands

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