How popular isBaileys in search?

In August 2026, there were an estimated 10.1K branded searches for Baileys in New Zealand which is up 6.2% over the last 11 months. Baileys holds 31.6% estimated Share of Search among New Zealand liqueur brands and is ranked 1st of 6 competitors for search popularity.

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Which liqueur brands compete with Baileys?

Baileys against liqueur brands in New Zealand, by month

Month	Baileys	Aperol	Jägermeister	Cointreau	Kahlúa	Frangelico
Oct 2025	30.2%	30.5%	14.7%	10.4%	10%	4.2%
Nov 2025	30.7%	36.2%	11.5%	8.6%	8.5%	4.6%
Dec 2025	32.4%	36.1%	8.6%	9.4%	9.2%	4.3%
Jan 2026	22.6%	46.5%	10.9%	8.1%	7.6%	4.3%
Feb 2026	25.7%	40.2%	12.2%	9.1%	8.1%	4.7%
Mar 2026	33%	31.4%	13.2%	8.6%	8.8%	4.9%
Apr 2026	29.6%	29.8%	16.1%	10.2%	9.1%	5.1%
May 2026	32.4%	28.3%	15%	10.8%	8.5%	5%
Jun 2026	32.7%	27.8%	15.6%	10%	8.7%	5.1%
Jul 2026	31.1%	31%	14.7%	10.7%	8.1%	4.4%
Aug 2026	31.6%	29.4%	16.9%	9.9%	8%	4.2%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Baileys Diageo	31.6%	10.1K	+2.7%	+0.5 points
2, held 2nd	Aperol	29.4%	9.4K	-4.1%	-1.6 points
3, held 3rd	Jägermeister	16.9%	5.4K	+16.4%	+2.2 points
4, held 4th	Cointreau	9.9%	3.1K	-6.3%	-0.8 points
5, held 5th	Kahlúa	8%	2.5K	-0.78%	-0.2 points
6, held 6th	Frangelico	4.2%	1.3K	-2.9%	-0.2 points

1.Baileys
31.6%
held 1st · 10.1K estimated branded searches · +2.7% vs prior month · +0.5 points
2.Aperol
29.4%
held 2nd · 9.4K estimated branded searches · -4.1% vs prior month · -1.6 points
3.Jägermeister
16.9%
held 3rd · 5.4K estimated branded searches · +16.4% vs prior month · +2.2 points
4.Cointreau
9.9%
held 4th · 3.1K estimated branded searches · -6.3% vs prior month · -0.8 points
5.Kahlúa
8%
held 5th · 2.5K estimated branded searches · -0.78% vs prior month · -0.2 points
6.Frangelico
4.2%
held 6th · 1.3K estimated branded searches · -2.9% vs prior month · -0.2 points

Compare search popularity between Baileys and its closest rivals

How has branded search demand for Baileys changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Baileys in New Zealand rose from 9.5K to 10.1K.
Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand increased from 30.2% to 31.6%.
Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand peaked at 33% in March 2026 and was lowest at 22.6% in January 2026.
Across the 11 months ending August 2026, Baileys rose from 2nd to 1st among liqueur brands in New Zealand.

How did search popularity change for New Zealand liqueur brands in August 2026?

4 changes

In August 2026, Jägermeister gained estimated Share of Search among liqueur brands in New Zealand, from 14.7% to 16.9%.
In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%.
In August 2026, Cointreau lost estimated Share of Search among liqueur brands in New Zealand, from 10.7% to 9.9%.
Estimated monthly branded searches for Kahlúa in New Zealand fell 18.8% over 11 measured months, from 3.1K to 2.5K in August 2026.

How is Baileys measured?

Brandwave collects information about searches that people make online using Baileys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms