Baileys vs Frangelico:Which is more popular by branded search in New Zealand?
In August 2026, Baileys had more branded searches than Frangelico among liqueur brands in New Zealand. Baileys was estimated to have 10.1K branded searches compared to Frangelico’s 1.3K, and held a 31.6% Share of Search versus Frangelico’s 4.2%.
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Which is more popular in search, Baileys or Frangelico?
Compare the liqueur brands New Zealanders mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baileys, Frangelico. The figures are in the table below the chart.
View monthly share of search table
| Month | Baileys | Aperol | Jägermeister | Cointreau | Kahlúa | Frangelico |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30.5% | 14.7% | 10.4% | 10% | 4.2% |
| Nov 2025 | 30.7% | 36.2% | 11.5% | 8.6% | 8.5% | 4.6% |
| Dec 2025 | 32.4% | 36.1% | 8.6% | 9.4% | 9.2% | 4.3% |
| Jan 2026 | 22.6% | 46.5% | 10.9% | 8.1% | 7.6% | 4.3% |
| Feb 2026 | 25.7% | 40.2% | 12.2% | 9.1% | 8.1% | 4.7% |
| Mar 2026 | 33% | 31.4% | 13.2% | 8.6% | 8.8% | 4.9% |
| Apr 2026 | 29.6% | 29.8% | 16.1% | 10.2% | 9.1% | 5.1% |
| May 2026 | 32.4% | 28.3% | 15% | 10.8% | 8.5% | 5% |
| Jun 2026 | 32.7% | 27.8% | 15.6% | 10% | 8.7% | 5.1% |
| Jul 2026 | 31.1% | 31% | 14.7% | 10.7% | 8.1% | 4.4% |
| Aug 2026 | 31.6% | 29.4% | 16.9% | 9.9% | 8% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Baileys and Frangelico comparison changed over the last 12 months?
3 findings
- Baileys was ahead of Frangelico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand moved from 30.2% to 31.6%, and its estimated monthly branded searches moved from 9.5K to 10.1K.
- Across the 11 months ending August 2026, Frangelico’s estimated Share of Search among liqueur brands in New Zealand held steady at 4.2%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand liqueur brands in August 2026?
0 changes
Neither Baileys nor Frangelico moved beyond provider rounding among liqueur brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Baileys’ and Frangelico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baileys
18 branded search terms
- baileys
- baileys 1l
- baileys bar
- baileys cheesecake
- baileys cocktail
- baileys com
- baileys cost
- baileys cream liqueur
- baileys irish
- baileys irish cream 1 litre
- baileys near me
- baileys nz
- baileys online
- baileys original irish cream
- baileys salted caramel
- baileys strawberry and cream
- baileys tiramisu
- the baileys
Frangelico
6 branded search terms
- frangelico
- frangelico cocktail
- frangelico hazelnut liqueur
- frangelico liqueur
- frangelico near me
- frangelico nz
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