Aperol vs Baileys:Which is more popular by branded search in New Zealand?
In August 2026, Baileys had more branded searches than Aperol among liqueur brands in New Zealand. Baileys was estimated to have 10.1K branded searches compared to Aperol’s 9.4K, and held a 31.6% Share of Search versus Aperol’s 29.4%.
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Which is more popular in search, Aperol or Baileys?
Compare the liqueur brands New Zealanders mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baileys, Aperol. The figures are in the table below the chart.
View monthly share of search table
| Month | Baileys | Aperol | Jägermeister | Cointreau | Kahlúa | Frangelico |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30.5% | 14.7% | 10.4% | 10% | 4.2% |
| Nov 2025 | 30.7% | 36.2% | 11.5% | 8.6% | 8.5% | 4.6% |
| Dec 2025 | 32.4% | 36.1% | 8.6% | 9.4% | 9.2% | 4.3% |
| Jan 2026 | 22.6% | 46.5% | 10.9% | 8.1% | 7.6% | 4.3% |
| Feb 2026 | 25.7% | 40.2% | 12.2% | 9.1% | 8.1% | 4.7% |
| Mar 2026 | 33% | 31.4% | 13.2% | 8.6% | 8.8% | 4.9% |
| Apr 2026 | 29.6% | 29.8% | 16.1% | 10.2% | 9.1% | 5.1% |
| May 2026 | 32.4% | 28.3% | 15% | 10.8% | 8.5% | 5% |
| Jun 2026 | 32.7% | 27.8% | 15.6% | 10% | 8.7% | 5.1% |
| Jul 2026 | 31.1% | 31% | 14.7% | 10.7% | 8.1% | 4.4% |
| Aug 2026 | 31.6% | 29.4% | 16.9% | 9.9% | 8% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aperol and Baileys comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Baileys took it in March 2026, Aperol took it in April 2026, Baileys took it in May 2026.
- Across the 11 months ending August 2026, Aperol’s estimated Share of Search among liqueur brands in New Zealand moved from 30.5% to 29.4%, and its estimated monthly branded searches moved from 9.5K to 9.4K.
- Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand moved from 30.2% to 31.6%, and its estimated monthly branded searches moved from 9.5K to 10.1K.
How did search popularity change for New Zealand liqueur brands in August 2026?
1 change
In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Aperol’s and Baileys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aperol
18 branded search terms
- af aperol spritz
- aperol
- aperol 1l
- aperol bottles
- aperol cocktail
- aperol com
- aperol glassware
- aperol liqueur
- aperol near me
- aperol nz
- aperol online
- aperol price
- aperol spric
- aperol spritz glassware
- aperol spritz near me
- aperol spritz rtd
- italian spritz aperol
- prosecco aperol spritz
Baileys
18 branded search terms
- baileys
- baileys 1l
- baileys bar
- baileys cheesecake
- baileys cocktail
- baileys com
- baileys cost
- baileys cream liqueur
- baileys irish
- baileys irish cream 1 litre
- baileys near me
- baileys nz
- baileys online
- baileys original irish cream
- baileys salted caramel
- baileys strawberry and cream
- baileys tiramisu
- the baileys
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