Brandwave

Liqueur brands in New Zealand:Which brands are most popular in search?

In August 2026, Baileys was the most searched among liqueur brands in New Zealand, with an estimated 10.1K branded searches and 31.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Baileys31.6%
  2. Aperol29.4%
  3. Jägermeister16.9%
  4. Cointreau9.9%
  5. Kahlúa8%
  6. Frangelico4.2%

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Share of SearchLeaderboard

Compare the liqueur brands New Zealanders mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among liqueur brands in New Zealand, by month

Share of Search by month for Baileys, Aperol, Jägermeister, Cointreau, Kahlúa, Frangelico. The figures are in the table below the chart.

View monthly share of search table
MonthBaileysAperolJägermeisterCointreauKahlúaFrangelico
Oct 202530.2%30.5%14.7%10.4%10%4.2%
Nov 202530.7%36.2%11.5%8.6%8.5%4.6%
Dec 202532.4%36.1%8.6%9.4%9.2%4.3%
Jan 202622.6%46.5%10.9%8.1%7.6%4.3%
Feb 202625.7%40.2%12.2%9.1%8.1%4.7%
Mar 202633%31.4%13.2%8.6%8.8%4.9%
Apr 202629.6%29.8%16.1%10.2%9.1%5.1%
May 202632.4%28.3%15%10.8%8.5%5%
Jun 202632.7%27.8%15.6%10%8.7%5.1%
Jul 202631.1%31%14.7%10.7%8.1%4.4%
Aug 202631.6%29.4%16.9%9.9%8%4.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Baileys

    31.6%

    held 1st · 10.1K estimated branded searches · +2.7% vs prior month · +0.5 points

  2. 2.Aperol

    29.4%

    held 2nd · 9.4K estimated branded searches · -4.1% vs prior month · -1.6 points

  3. 3.Jägermeister

    16.9%

    held 3rd · 5.4K estimated branded searches · +16.4% vs prior month · +2.2 points

  4. 4.Cointreau

    9.9%

    held 4th · 3.1K estimated branded searches · -6.3% vs prior month · -0.8 points

  5. 5.Kahlúa

    8%

    held 5th · 2.5K estimated branded searches · -0.78% vs prior month · -0.2 points

  6. 6.Frangelico

    4.2%

    held 6th · 1.3K estimated branded searches · -2.9% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among liqueur brands in New Zealand?

In August 2026, Baileys was the most searched among liqueur brands in New Zealand, with an estimated 10.1K branded searches and 31.6% estimated Share of Search within this set. Aperol is in 2nd place, 2.2 percentage points behind at 29.4% Share of Search.

New Zealand liqueur brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Baileys30.2% → 31.6%33%Mar 202622.6%Jan 20262nd → 1st
Aperol30.5% → 29.4%46.5%Jan 202627.8%Jun 20261st → 2nd
Jägermeister14.7% → 16.9%16.9%Aug 20268.6%Dec 20253rd
Cointreau10.4% → 9.9%10.8%May 20268.1%Jan 20264th
Kahlúa10% → 8%10%Oct 20257.6%Jan 20265th
Frangelico4.2%5.1%Apr 20264.2%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand increased from 30.2% to 31.6%.
  • Across the 11 months ending August 2026, Aperol’s estimated Share of Search among liqueur brands in New Zealand decreased from 30.5% to 29.4%.
  • Across the 11 months ending August 2026, Jägermeister’s estimated Share of Search among liqueur brands in New Zealand increased from 14.7% to 16.9%.
  • Across the 11 months ending August 2026, Cointreau’s estimated Share of Search among liqueur brands in New Zealand decreased from 10.4% to 9.9%.
  • Across the 11 months ending August 2026, Kahlúa’s estimated Share of Search among liqueur brands in New Zealand decreased from 10% to 8%.
  • Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand peaked at 33% in March 2026 and was lowest at 22.6% in January 2026.
  • Across the 11 months ending August 2026, Aperol’s estimated Share of Search among liqueur brands in New Zealand peaked at 46.5% in January 2026 and was lowest at 27.8% in June 2026.
  • Across the 11 months ending August 2026, Jägermeister’s estimated Share of Search among liqueur brands in New Zealand peaked at 16.9% in August 2026 and was lowest at 8.6% in December 2025.
  • Across the 11 months ending August 2026, Cointreau’s estimated Share of Search among liqueur brands in New Zealand peaked at 10.8% in May 2026 and was lowest at 8.1% in January 2026.
  • Across the 11 months ending August 2026, Kahlúa’s estimated Share of Search among liqueur brands in New Zealand peaked at 10% in October 2025 and was lowest at 7.6% in January 2026.
  • Across the 11 months ending August 2026, Baileys rose from 2nd to 1st among liqueur brands in New Zealand.
  • Across the 11 months ending August 2026, Aperol fell from 1st to 2nd among liqueur brands in New Zealand.
  • Across the 11 months ending August 2026, Frangelico held steady: its estimated Share of Search among liqueur brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand liqueur brands in August 2026?

  1. In August 2026, Jägermeister gained estimated Share of Search among liqueur brands in New Zealand, from 14.7% to 16.9%.

  2. In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%.

  3. In August 2026, Cointreau lost estimated Share of Search among liqueur brands in New Zealand, from 10.7% to 9.9%.

  4. Estimated monthly branded searches for Kahlúa in New Zealand fell 18.8% over 11 measured months, from 3.1K to 2.5K in August 2026.

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