Brandwave

Cointreau vs Kahlúa:Which is more popular by branded search in New Zealand?

In August 2026, Cointreau had more branded searches than Kahlúa among liqueur brands in New Zealand. Cointreau was estimated to have 3.1K branded searches compared to Kahlúa’s 2.5K, and held a 9.9% Share of Search versus Kahlúa’s 8%.

Share of Search among liqueur brands in New Zealand in August 2026Which is more popular in search, Cointreau or Kahlúa?
Cointreau9.9%3.1K searches
vs
Kahlúa8%2.5K searches

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Which is more popular in search, Cointreau or Kahlúa?

Compare the liqueur brands New Zealanders mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cointreau and Kahlúa among liqueur brands in New Zealand, by month

Share of Search by month for Cointreau, Kahlúa. The figures are in the table below the chart.

View monthly share of search table
MonthBaileysAperolJägermeisterCointreauKahlúaFrangelico
Oct 202530.2%30.5%14.7%10.4%10%4.2%
Nov 202530.7%36.2%11.5%8.6%8.5%4.6%
Dec 202532.4%36.1%8.6%9.4%9.2%4.3%
Jan 202622.6%46.5%10.9%8.1%7.6%4.3%
Feb 202625.7%40.2%12.2%9.1%8.1%4.7%
Mar 202633%31.4%13.2%8.6%8.8%4.9%
Apr 202629.6%29.8%16.1%10.2%9.1%5.1%
May 202632.4%28.3%15%10.8%8.5%5%
Jun 202632.7%27.8%15.6%10%8.7%5.1%
Jul 202631.1%31%14.7%10.7%8.1%4.4%
Aug 202631.6%29.4%16.9%9.9%8%4.2%
Sep 2026——————

How has the Cointreau and Kahlúa comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Kahlúa took it in March 2026, Cointreau took it in April 2026.
  • Across the 11 months ending August 2026, Cointreau’s estimated Share of Search among liqueur brands in New Zealand moved from 10.4% to 9.9%, and its estimated monthly branded searches moved from 3.3K to 3.1K.
  • Across the 11 months ending August 2026, Kahlúa’s estimated Share of Search among liqueur brands in New Zealand moved from 10% to 8%, and its estimated monthly branded searches moved from 3.1K to 2.5K.

How did search popularity change for New Zealand liqueur brands in August 2026?

  1. In August 2026, Cointreau lost estimated Share of Search among liqueur brands in New Zealand, from 10.7% to 9.9%.

  2. Estimated monthly branded searches for Kahlúa in New Zealand fell 18.8% over 11 measured months, from 3.1K to 2.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cointreau’s and Kahlúa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cointreau

12 branded search terms

  • cointreau
  • cointreau 1l
  • cointreau cocktail
  • cointreau com
  • cointreau cost
  • cointreau liqueur
  • cointreau near me
  • cointreau nz
  • cointreau online
  • cointreau what is
  • margaritas with cointreau
  • triple sec cointreau

Kahlúa

12 branded search terms

  • coke kahlua
  • homemade kahlua
  • kahlua
  • kahlua 1l
  • kahlua cocktail
  • kahlua com
  • kahlua cost
  • kahlua cream liqueur
  • kahlua near me
  • kahlua nz
  • kahlua online
  • salted caramel kahlua

How the Brand Demand Index is measured

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